Patients & Purpose is Omnicom Health Group’s full-service, award-winning agency dedicated to patients and marketing health brands. Since the agency was founded back in 2000 as CDMiConnect, it has put patients first, but now as Patients & Purpose, the agency is focused on making patients better – better communicators with their doctors, better managers of their treatments, and better advocates for their health, executives say.
A steady drumbeat of growth has set the pace at PIXACORE (formerly Intstrux) for nearly a decade, according to its executive team. “In each of the past eight years, this independent agency of multichannel thought leaders has achieved impressive annual growth rates exceeding 40 percent,” managers say. “That tempo increased significantly in 2016, through organic growth with existing clients, substantial new business wins, and expansion of the PIXACORE footprint both stateside and globally.”
“2016 will be remembered as the year that our 40-year old agency was reborn as precisioneffect,” agency leaders say. “From day one our ‘new’ agency was bursting at the seams, with growth of 20% year over year, requiring new offices on both coasts, new capabilities, and loads of brilliant new employees to meet our ever higher standards for great.” Those standards paid off as the agency partnered with clients to bring critical advancements to patients and physicians.
During 2016, Precision for Value experienced another year of impressive growth and success, according to its management team. The year was punctuated by new investments; expansion into new facilities; broadened capabilities, services, and brands; and several high-profile product-support efforts.
The need for brand differentiation in the healthcare industry has never been more critical, the leaders of PulseCX state. Therapeutic categories are crowded, promotional noise levels are high, and differentiation of most product features/benefits is imperceptible. The idea of “selling” brand promises is no longer applicable. To drive increased customer engagement (that increases product awareness and acquisition), agency leaders say brands must create an enhanced value proposition that customers can not get elsewhere. They must deliver this value proposition across traditional and emerging channels in a way that customers can experience it for themselves, on their terms (not the brands’). Successful brands today are creating authentic and relevant customer experiences (CX) that connect target audiences with the information, tools, and resources most pertinent to them, depending on where they are in their healthcare journeys.
In 2016, Purohit Navigation continued to bear heavy brand responsibilities for its clients while adding key personnel to support significant organic growth, leadership says.
Transformation was the hallmark of 2016 for Razorfish Health. “New executive leadership, a bold new look in the marketplace and a more efficient integration of agency offerings has led to the addition of five new clients to the agency roster,” according to management. “Razorfish Health was the original digital agency, but it has evolved into a unique full-service agency and they want everyone to know it.”
During the summer of 2016, Mylan Inc. became the poster child for alleged profiteering when national attention focused on the price of its life-saving EpiPen. Agency leaders say it was a rough time for Mylan, but a real opportunity for REALITYRx and its client Impax Laboratories Inc.
According to agency leaders, “Renavatio is about to make your professional life much easier.” Executives say the agency believes that driving the success of clients’ brands, wherever they may be in their life cycle, involves answering just one question: What matters most?
With Change Comes Opportunity’ has always been our guiding principle,” according to executives at RevHealth. “As we’ve continued to grow, we’ve never lost sight of what this represents,” management says. “More than a decade later, it serves as a constant reminder to not only be thinking of ways to shape the market to benefit our clients’ brands, but also to be ready to capitalize on the change that exists to find innovative and impactful solutions.”
