According to agency leadership, 2016 marked the completion of the transition, creation and implementation of the Sandbox single agency model. “The GA Communication Group is officially history,” executives say. “The depth and hard-fought expertise of the agency’s 34-year healthcare experience was transformed in 2016 and is now surrounded by the breadth of what the Sandbox agency now offers its clients.”
SCOUT continued its rapid growth in 2016, but simultaneously evolved and diversified, agency leaders say. “While SCOUT remains a full-service agency, its robust, integrated digital team has enabled the agency to compete successfully against pure digital agencies,” executives say. “This positions SCOUT to assume a broad role with its client partners, which lends efficiency and close coordination of communications.”
An award-winning, results-driven marketing agency, Sentient develops, launches, and optimizes multichannel marketing campaigns in support of direct-to-consumer and healthcare professional audiences throughout the customer lifecycle. According to management, Sentient’s goal is to help clients build enduring relationships with their target customer segments while creating measurable results for their brands.
“Anything but Typical,” the Sentrix mantra, continues to define the spirit of the agency. Leadership says Sentrix combines a creatively driven attitude with a focus on intimate client relationships.
To some in the industry, Solstice HealthCommunications may seem like the new agency on the block, agency leaders say. They add that the agency’s team members, however, have deep roots in the healthcare sphere, and their collective talent brings clients the years of industry experience, insight, knowledge, and passion their brands deserve.
According to agency leaders, it was quite a year for Sound in 2016. Two major launches kept the agency busy, while the addition of six new clients led to continued growth and yet another office expansion.
2016 was marked by several launches for the world’s biggest blockbusters “True to its name, STRIKEFORCE marched into 2016 and seized key launch assignments for two of the world’s biggest drugs from Amgen and Gilead,” agency executives say. “By year’s end, the agency had cemented its DTC AOR status for Gilead’s entire hepatitis C portfolio, including major launches for a multi-channel Hep C Get Tested disease awareness campaign as well as the branded launch for Epclusa. STRIKEFORCE also introduced new DTC work for Amgen’s Neulasta Onpro and was tapped to handle creative duties for Imlygic.”
Triple Threat Communications (TTC) kept busy in 2016. “We helped launch a new market entry that features a novel formulation technology,” TTC leadership says. “We developed corporate communications for a specialty pharma company with pipeline products. We helped new and established brands succeed on the digital front. We helped deepen field force understanding of key market issues. We launched an online behavioral science assessment tool to help marketing teams adjust their thinking and the way they work.”
The successful union in 2016 of two iconic Omnicom healthcare agency brands and TBWA\ global healthcare offices into a single integrated offering led to an outstanding year by every measure for newly formed TBWA\WorldHealth, agency leaders say.
2016 was a year of continued growth and innovation for Xcenda, according to agency leaders. “We were honored to have associates recognized by PM 360 as Technological Innovators as well as having created visual identity work for one of 2016’s Top Innovative Products,” executives say.