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2018 Annual Report: Healthcare Communications Agencies Overview – A Year Of Steady Successes

2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.

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Notes & Methodology for Participating Healthcare Communications Agencies: 2018

To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors.

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Agency + Network Structure Listing: 2018

A listing of holding companies/networks & their healthcare communications agencies, and independent healthcare communications agencies.

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2018 Healthcare Agency/Network Industry Person of the Year: Sharon Callahan, CEO of TBWA; Chief Client Officer of Omnicom Health Group

Sharon Callahan is CEO of TBWA\WorldHealth, a global agency network that she re-founded in 2016. Sharon also serves as Chief Client Officer of Omnicom Health Group. In that role, Sharon helps clients access Omnicom’s deep healthcare talent and develop engaging innovative approaches for teamwork to maximize results for Omnicom’s largest healthcare clients.

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2e Creative: 2018

2017 was a pivotal year for 2e Creative, according to managers, who say the agency focused much of the year building infrastructure to absorb triple-digit growth experienced over the previous two years.

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AbelsonTaylor: 2018

2017 was an exciting year at AbelsonTaylor, according to its leadership team.

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The Access Group: 2018

According to its executive team, innovative strategic thinking makes The Access Group a transformative leader in managed markets, management consulting, and medical communications. As a result of expertise and continuing expansion, business offerings grew during 2017, executives say.

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Area 23: 2018

Area 23’s management team describes 2017 as, “Bold goals. Big wins.”

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Beacon Healthcare Communications: 2018

According to its leadership team, Beacon had an exciting year in 2017, with new clients and new additions to its staff. The executives say these new additions set the agency up for a fast start in 2018, with major launches on the horizon.

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Benchworks: 2018

The award-winning agency Benchworks provides strategy, design, production, and implementation of complete marketing, branding, and commercialization services.

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