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The Pulse of the Pharmaceutical Industry

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PulseCX: 2019

PulseCX is a full-service, independent, mid-sized healthcare marketing agency located just outside Philadelphia. PulseCX specializes in optimizing the customer experience (CX) for pharmaceutical brands, medical devices, and OTC products.

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2019 Annual Report: Healthcare Communications Agencies Overview – Another Year Of Changes, Growth

The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.

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Rebrandings, new offerings keep agencies busy

For various agencies featured in this annual report, 2018 and the beginning of 2019 were not business as usual but rather filled with rebrandings, reorganizations, and new offerings.

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Serious hires beef up agency talent

In the past 15 months, agencies of all sizes featured in this annual report were active in finding and hiring new talent.

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Industry Persons of the Year: Calcium’s Steven Michaelson and Judy Capano

For many years now, Steven Michaelson and Judy Capano have been an example of agency leadership and teamwork at its best and most successful. They come from different backgrounds – Michaelson from creative and Capano from client services. And both, to some degree, exemplify the right brain/left brain, intuitive-versus-rational difference in thinking style. Yet, when the two of them work together, the whole is much greater than the sum of its parts.

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Notes & Methodology for Participating Healthcare Communications Agencies: 2019

To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors.

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Agency + Network Structure Listing: 2019

A listing of holding companies/networks & their healthcare communications agencies, and independent healthcare communications agencies.

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AbelsonTaylor: 2019

“For the last 20 years, we have consistently won half of our pitches,” AbelsonTaylor executives say. “A pretty good record considering we pitch against two or three, sometimes even four other agencies. 2018 was no exception.”

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Area 23: 2019

According to Area 23, 2018 was all about expanding the Area 23 brand.

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Arteric: 2019

Arteric broke out during 2018 by creating revolutionary content-analytics AI technology that is driving customers’ brand growth and revenue, according to agency leaders.

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August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!


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