2018 marked a year when CDM thought and acted big, evolving into one of the most tightly-knit, collaborative, and fully integrated global agencies in the world, according to the leadership team.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
2018 was the year that the new Centron vision became a reality, according to agency leaders. “In September 2017, we repositioned the agency and put a unique offering into market. This past year has been all about living our vision,” says Celine Vita, President. “From talent development to client portfolio to workflow and even our new office space: Every aspect of our agency has been transformed to deliver on our core promise of ‘simply thrive.’”
2018 was a period of growth and innovation for closerlook, with the agency’s achievements being the result of groundwork that was laid in 2017. The year yielded several significant new wins, the expansion of the New York City office, and multiple digital and creative awards. According to the agency’s executive team, key investments in brand strategy and data analytics supported closerlook’s positioning as a new kind of lead agency for biopharma.
2018 was a pivotal year for artificial intelligence and big data, and CMI/Compas led the charge to bring the benefits of this futuristic technology to pharma brands, according to management.
The Med Ad News Category II Agency of the Year in 2018, Concentric Health Experience (CHX) had a year of growth across all measures: expanded client relationships, capabilities, and new partnerships promising continued performance and transformation, according to agency leaders.
“When it comes to marketing, good chemistry between client and agency does not have to be complicated – it simply requires the right elements coming together to form the right bonds,” leaders at this agency say. “Working with CultHealth means working together with us – from the partners to the production team. We’re all involved because we’re all bonded together with one common goal – your brand.”
More than 300 people called DDB Health home in 2019. The agency and network have become more than an industry force – they have become a family, DDB Health management says.
For Dudnyk, 2018 was the agency’s 25th year in business. According to the leadership team 2018 was a year of gratitude – gratitude for continued partnerships with clients who entrust the agency with the launch of life-changing therapies; gratitude for the opportunity to support patients with rare and serious diseases; gratitude for continued growth and ability to expand staff and invest in people; and this year, newfound gratitude for enhanced philanthropic work.
During 2018, Elevate continued to strongly solidify its position as an agency on the rise with a steady influx of organic and new business growth. “New assignments from current clients – a sure sign that you are doing all the right things for them – contributed significantly to Elevate’s growth and all signs indicate even more good things to come in 2019 and beyond,” agency executives say.
Entrée Health executives say they are clear on what 2019 means to them; the next healthy stage of growth in a purposeful evolution. As President Andrew Gottfried explained, “We’ve been deliberately building up our business over many years around the single-minded mission of helping people get access to the healthcare they need. For a long time, it was enough to be an amazing market access agency. Now, we’re focused on becoming a total market access solution.”