According to JUICE Pharma Worldwide Founding Partners Forrest King and Lynn Macrone, 20018 was a time of unprecedented transformation. The agency executives say 2018 was a year-long process of self-awareness and reinvention which paid off with impressive numbers of more than $13 million in new business, a 79 percent increase to the 2019 fee forecast.
According to agency leaders, LevLane has a branding process. “We can check that box too, but unlike other agencies, our process is infused with passion,” the management team says. “That’s why we ask every new life sciences client the burning question: ‘Who Loves Ya?’ Why is love so vital to our marketing conversation? Because through decades of successful engagements, LevLane has proven that when you give people that compelling reason to become active participants in your brand, they feel the love and put their money where their heart is.”
During 2018, several milestones were achieved that confirmed the status of Maricich Health as one of the leading healthcare branding and marcom firms nationally.
In many ways, celebrating differences and talents has always been a part of the one-of-a-kind blend McCann Health Echo offers, according to agency executives. “The different perspectives and backgrounds of each employee add an empathetic and genuine benefit to the work we produce,” says Amar Urhekar, President of McCann Health Americas.
In 2018, McCann Health Managed Markets’ client base continued to grow, delivering compounded annual growth of 10 percent over the previous five years. According to agency president Kim Wishnow-Per, “This growth trajectory is a testament to our passion for helping pharmaceutical and biotechnology companies successfully navigate the evolving health care payer landscape.”
Create Amazing. According to agency leadership, for the people of McCann Health New Jersey (MHNJ), those are not just words – although the floor-to-ceiling proclamation does greet employees each morning as they enter the modern and collaborative new space they moved into nearly one year ago.
In 2016, two New NYC-based McCann Health agencies – consumer-focused McCann HumanCare and HCP-oriented McCann Healthcare – were brought together under Leo Tarkovsky’s leadership, integrating strengths with a holistic emphasis on health and wellness. In 2018, the organization took the next logical step toward integration by merging both agencies, creating McCann Health New York (MHNY), a fully integrated marketing powerhouse in the world of health and wellness.
During 2018, McCann Health North America helped power the solid performance and growth of the global McCann Health network. Management says under the leadership of Amar Urhekar, President of North America, the region’s agencies made of up McCann Health New York (MHNY); McCann Health New Jersey (MHNJ); McCann Health Canada; McCann Health Echo, and McCann Health Managed Markets (MHMM) have continued to grow and expand their capabilities well beyond where they were just a few years back, and climbed in rankings to No. 2 Healthcare Agency in North America.
In today’s environment of specialty medicines, decreasing representative access, and payer pressure, creating value in the eyes of the physician is imperative to a brand’s growth. According to executives at MedThink Communications, as it partners with clients to overcome challenges and grow brands, the agency looks beyond the status quo to shift healthcare provider attitudes and behaviors. “By creating innovative solutions that help physicians help their patients, we help our clients create value for their brands,” management says.
According to MicroMass leadership, for 25 years the agency has applied evidence-based techniques from health psychology and behavioral science to change patient and provider behavior.