Since its launch in 2016, TBWA\WorldHealth has emerged as a disruptive force in healthcare advertising. For the second year running, the agency closed out 2018 with 100 percent client retention; phenomenal organic growth and new business; an increase in talent acquisition, development, and retention; and seamless integration of new companies and initiatives into the network.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Triple Threat reached new heights during 2018, agency leadership says. In paving the way for a brand’s journey, the agency revisited the cardiovascular category and helped revitalize an established brand. To help another client find the right audience, Triple Threat helped strengthen the launch of a novel therapy through differentiation and by doing so, overcame a perceived lack of urgency, agency management says.
According to the agency’s leaders, VIVO continues to transform health tech (device, diagnostics, and health IT) marketing and help clients succeed in the new world. “By focusing exclusively on this industry, VIVO can see further and go deeper than any other healthcare marketing sector,” agency management says. “From market research to strategy to creative campaigns and omnichannel execution, their work consistently creates a new level of customer demand for their clients – and is transforming the entire device and diagnostics marketing landscape.”