“The year 2020 witnessed alarming and virtually unprecedented change on a global scale,” say leaders at Mind+Matter. “But it wasn’t all bad.” The year saw the launch of Mind+Matter, “a global creative communications agency unafraid to confront the toughest challenges in the ever-changing world of health.” Mind+Matter “is the sum total of passionate experts” from three Ashfield Health agencies: Cambridge BioMarketing, Pegasus, and Ashfield Digital and Creative.
Since launching in 2019, Moon Rabbit’s rise is nothing short of astronomical,” agency leaders declare. “It continues to solidify its reputation as an independent advertising and marketing agency that consists of a merry band of talents from both the consumer and healthcare space, eager to create powerful brand campaigns for their growing client roster.”
Since its founding in 2013, NaviSync has grown from a small managed care shop to a full-service managed markets agency. From an original group of 10, the company has exploded into a staff of more than 70 due to what leaders characterize as an innovative approach to market access, and embracing AOR and project accounts while gaining a substantial foothold in patient support services. The agency is led by COO and Managing Partner Bill Kelly, Executive Creative Director and Partner Michael Son, Executive VP, Client Services Greg Condit, and Executive VP Chief Strategy Officer Doug Wynn. These executives say the NaviSync team has built a thriving independent organization.
“2020 was a year that we can all consider ourselves lucky to have literally and figuratively survived,” leaders at Neon say. “But Neon didn’t just survive this unparalleled time, we truly thrived. Through it all, Neon remained as committed as ever to presenting new and groundbreaking work and staying connected to our vibrant audiences. With our incredibly driven, dedicated and quick-to-adapt talent, we turned one of the toughest years in history into the highest revenue year in our agency’s history.”
Despite the challenges of the pandemic, Omnicom Health Group (OHG) still managed to achieve what network leaders cite as impressive growth in 2020. “The market for our services evolved, and our clients leaned on us in a big way to help them pivot to digital content,” says Ed Wise, CEO of OHG. “As a result, we grew in the mid-single digits last year. Achieving that for a network our size is already big, but doing it during a global pandemic is nothing short of remarkable.
Patients & Purpose is Omnicom Health Group’s full-service, award-winning agency dedicated to patients and marketing health brands. According to P&P leaders, the agency has always had patient centricity at its core and been focused on making patients better – better communicators with their doctors, better managers of their treatments, and better advocates for their health.
This was the year that everything came together for Peregrine Market Access – and ‘together’ is an important idea at this fast-growing agency,” the leadership team says. “For Peregrine, success is like a good meal, a bonfire, or a board game: it is best created and enjoyed in the company of people who value each other’s ideas, energy, and humor.”
“We will always remember the uncertainty, fear, and loss associated with 2020,” says Carolyn Morgan, president of PRECISIONeffect. “But just as it tested our resilience personally, 2020 surprisingly validated our agency’s vision and determination to change standards – even if they’re our own.” PRECISIONeffect was already working across time zones, expanding hiring parameters, and beating the digital transformation drum with clients when the agency seamlessly shifted into full virtual mode on March 10, 2020, management says.
“The 2020 pandemic forced PRECISIONscientia – as well as our industry – to rethink how we function,” according to agency leaders. “It was a year of thinking differently, embracing risk, challenging conventional norms, and trying new approaches.” The bottom line, management says, is “we became highly adept at ‘speed chess’ – where players have less time to consider their moves. As a medical communications agency, this approach was part of a winning strategy for us as well as a number of growing clients. We navigated the pandemic together, working to manage the sudden and significant shift to ‘virtual everything.’”
2020 was a challenging year for all, to say the least, but PREVISIONvalue’s leaders say the inspiring flexibility, dedication, and collegial spirit of the agency’s employees have allowed it to continue to thrive and provide life science customers with industry-leading services and expertise, even in the midst of a pandemic. According to agency executives, Precision was able to accomplish this by delivering maximum value to clients via an expanded focus on virtual capabilities, as well as further leveraging an established company culture built on a foundation of respect, cross-discipline support, and collaboration.
