Proximyl Health is a member of the Truth Serum NTWK within MJH Life Sciences. Truth Serum is a marketing communications network comprising five unique companies that are fueled by access to customers in virtually every area of healthcare. “We believe that when you tap into more authentic customer insights in real time, your brand will continually thrive through audience-fed creative and more powerful content,” Truth Serum executives say. MJH Life Sciences is the largest privately held, independent, full-service medical media company in North America, according to management. 

During 2020, Purohit Navigation continued to strengthen its ability to discover new opportunities for clients throughout the entire healthcare product lifecycle – from discovery/Phase I through portfolio management – as reflected in the company’s branding. CEO Ahnal Purohit, Ph.D., says, “Our firm’s branding expresses our core identity: we help our clients navigate beyond the expected by identifying opportunities that never existed before, achieving a number of firsts that have become industry best practices.”

2020 was, for many, a year of difficult challenges and losses, according to the leadership team of Real Chemistry (formerly, W2O and 21GRAMS). Management says the company “stayed true to our mission of ‘making the world a healthier place,’ supporting employees physically, emotionally – and digitally – as they transitioned to a WFH environment and supporting clients in multiple ways with minimal business disruptions.”

In January, two agencies joined forces to deliver local marketing on a national scale and answer the increasing need for asymmetric marketing in healthcare. The leadership team says together, Relevate + Arteric bring a suite of advanced technologies and a history of breakthrough results to solve healthcare’s most pressing marketing problem – sales representatives can no longer call on providers consistently, so they need to market compellingly, personally over digital channels.