“No agency met the moment for 2021 like Create NYC,” agency managers proclaim. “It was a transformative year driven by our unique agency model, dedicated team, and efficiency mindset. It’s easy to look back and focus on our impressive growth last year, but there is so much more to the story. Create NYC started the year with a bang, earning Agency on the Rise from the Manny Awards. As the award demonstrated, our agency was just getting started on its climb to industry prominence.”
“Life is better on the Pharm,” could be this agency’s motto. “The industry was ready for a new type of healthcare marketing agency,” says Dan Lutz, managing director, creative. “And CrowdPharm delivered an approach firmly rooted in the belief that every client has the right to tap into the abundance of worldwide healthcare communications talent when needed.” This belief inspired healthcare marketers interested in driving their brands forward to see a new path to success “that doesn’t put all their eggs in one basket,” agency executives say, adding that it was also the fuel behind the tremendous growth that CrowdPharm experienced in 2021.
Privately owned CultHealth is a full-service agency based in New York City. The leadership team describes CultHealth as a rare type of agency that delivers high-level breakthrough DTC, truly distinctive HCP executions and programs, and world-class digital innovation and services. According to agency leaders, 2021 was a year of tremendous growth in terms of its client roster, service offerings, and corresponding agency size.
After a year of what agency leaders describe as “remarkable” 15 percent growth in 2020, DDB Health successfully managed that growth in 2021 by adding a diverse group of 46 new individuals to the talent pool. DDB Health executives say the agency maintained its people-first mentality and commitment to its core values to ensure continued long-term success. “The agency lived by its mantra: ‘Dare to Do Boldly…because health can’t wait,’” management says. “The courageous call to action aligns the agency in their focus, driving consistent expectations for employees and work.”
Managing a successful agency today is more challenging than ever, the leaders of Elevate Healthcare acknowledge. They say it requires a combination of category expertise, talent, and the ability to act at an ever-accelerating pace. The pace of business is quickening, and the cadence of building out campaigns has changed – everything is on a fast track. Brand campaigns are often researched, created, and launched in a quarter. The timeline for building whole sites is weeks instead of months. Frank Powers, Elevate co-founder and managing partner, puts it this way: “If you want to survive and grow to serve clients better, to do better work than the next agency, you have to be smarter, better, more impactful, more creative—and now, faster.”
The Entrée Health network posted a seventh consecutive year of double-digit growth, expanded via the acquisition of Archbow Consulting, and consolidated communications offerings under a single agency leadership. As the premier value and access offering of the Omnicom Health Group, Entrée Health leadership believes that 2022 will continue the streak of successes.
2021 marked another year of momentum building at EVERSANA ENGAGE, management says, as the next-generation agency continued to drive digital adoption, exceptional creative and integrated marketing communications efforts across the pharmaceutical industry to help connect payers, providers and patients with meaningful messages about client therapies and programs that change lives. “And if you meet the team and get to know their DNA at EVERSANA ENGAGE, you will not be surprised,” agency leadership says.
Management describes Evoke, founded in 2006, as a full-service global marketing, media, and communications agency “purpose-built to navigate today’s complex healthcare landscape.” The agency has a growing number of 850 professionals across nine global offices: New York, Philadelphia, San Francisco, Princeton, Chicago, Los Angeles, Raleigh, London, and Dublin. For Evoke, 2021 was a year defined by growth, transformation, and innovation, the leadership team says.
Who’s looking out for the small to mid-sized brands? According to the leadership team at Excitant, this agency’s mission since its founding over 10 years ago has been focused on helping brands that do not necessarily have the big pharma budgets, but are still competing for the attention of health care professionals, in some cases against those same brands with significantly larger budgets. The agency has carved out a niche successfully supporting numerous pharma, medical device and diagnostic brands under $50 million in annual sales with a mix of cost efficiency, smart strategic thinking and outstanding award-winning creativity.
In spite of all the chaos 2021 unleashed on the world, it was another incredible year of growth and innovation at FCB Health NY, according to the leadership team. “As the single largest healthcare marketing agency in the world, we use our incredible growth to fuel the future, creating mammoth opportunities in the industry for our clients, their brands, and our people. Our relentless drive, never finished spirit, and distinct and unbreakable culture continue to position us for success, even during these challenging times,” management says.
