Wow, this headline is ironic. I wrote it March 27, 2023. I took the photo March 29, 2023. After successfully ducking the ’vid for three years, the ’vid found me.
This year’s honor went to IPG Health’s Renee Mellas, Group President: AREA 23, AREA 23 on Hudson, McCann Health New York, and IPG Health Canada; and Tim Hawkey, Chief Creative Officer: McCann Health New York and AREA 23.
Michael Mazza is senior director, consumer marketing for the Horizon Therapeutics brand Krystexxa.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements.
It was a year of wins and launches at AbelsonTaylor. Executives say along with a bounty of work with existing clients carrying over from 2021, AbelsonTaylor’s brand roster grew throughout the year, with the agency gaining six accounts resulting from the expansion of several long-standing relationships.
“Was ’22 the year of 23? Well, let’s check the instant replay,” agency leaders say. They note how in 2022, AREA 23 was named “Agency of the Year” across the board at Cannes Lions Health, MM&M Awards, London International Awards, Clio Health, and The Creative Floor Awards. AREA 23 CCO Tim Hawkey was ranked “No. 1 CCO in the World” by The One Show, and the agency was named “Most Creative” and “Most Admired Agency” at the Manny Awards. Ad Age awarded AREA 23 “Tech Innovation of the Year,” and it brought home the Cannes Lions Grand Prix for Good. “We were hoping our namesake year 2023 was going to be a special one, but in true AREA 23 fashion, we went and jumped the gun and overdelivered,” quips President Renée Mellas.
Adelis Health as a healthcare marketing communications company and strategic consulting firm that partners with innovators who discover, differentiate, and launch important therapies, services, and technologies.
In 2005, it seemed like a simple principle, according to agency founding partners Greg Passaretti and Brendon Phalen: Clients shouldn’t have to decide between a scientific or creative agency. With that basis established, BGB was born.
While the world of oncology becomes increasingly complex, executives say Biolumina’s purpose remains clear: to be the anti-cancer agency that helps bring urgently-needed change to every human impacted by the more than 200 different malignancies within this therapeutic category. Curiosity continues to be the engine that drives this singular purpose and another year of record-setting growth and success.
2023 will mark the evolution of The BlocPartners, the leading global network of independent health creative agencies, to The Bloc, the only health-native global agency with world-class local talent and a centralized operational structure, according to the network’s leaders.