2022 was a transformative year for Fingerpaint Group, as the network trailblazed and redefined what a dynamic network in the healthcare industry looks and feels like. As an integrated collective of healthcare companies that offers commercialization solutions spanning the full product life cycle, this group of 800-plus proudly rejects the status quo.
You can feel it,” agency leaders state. “The second you meet someone from Fingerpaint. The way they hold themselves, the way they conduct themselves. There’s a glimmer in their eyes. There’s the signature passion, putting all they’ve got into everything they do. A one-size-never-fits-all attitude and the tenacity to discover what’s next. They aren’t in it to simply push past conventions; they want to define new ones. Whether you meet a Fingerpainter in person or on Zoom, you’ll recognize this difference.”
Unification was the overriding theme for Fishawack Health in 2022.
Fueled by the accelerated opportunities in healthcare innovation and new product pipelines, leaders of the marketing division of Fishawack Health say they established a better, connected community for team members, clients, and the patients, consumers, and HCPs who benefit from their brands.
Fisika, which started as an independent agency called BOOM in 2001, has been growing quickly. “At Fisika, we are redefining what an agency can offer and bringing clarity to the complexities of healthcare marketing.”
GENICOS, powered by Syneos Health, launched in 2022 with a mission to challenge the status quo in marketing oncology and highly advanced therapies.
“When you hire Greater Than One, what you get is a fast-acting, highly effective partner who always puts people first. Our mission is to influence better behaviors and outcomes through more human-centric experience – for patients, HCPs, caregivers, clients, employees – for everyone.”
“Our goal is to continue to create an environment that makes delivering and producing great work as easy as possible,” executives say. “How do we continue to give employees a sense of purpose and place so that their experience with us as a partner and as an individual is exceptional?”
As with many agencies, 2022 was a year of change and growth for Harrison/Star, with H/S leading new brands and indications to market, winning new business, and ushering in new leadership with CEO Jen O’Dwyer. “The future ahead is bright for us,” O’Dwyer says. “We’ve added some impressive new clients to our roster, expanded further into DTP, and made significant advances in the buildout of our unique digital offering – eXperience Labs.”
At the core of Heartbeat’s Challenger Brand focus is creativity, innovation, and insight, agency leaders state. “Embodying these principles, the agency continued to bravely push boundaries and evolve with the ever-shifting marketing landscape.”
