As another year has come and gone it’s time for creative types to review the highlights from Cannes Lions 2016. Ten trends emerged throughout the judging process and the festival itself. These trends are not just advertising trends, but rather principles and values for success in business.
Executives from leading healthcare communications agencies and networks came together on July 18th at the headquarters of Ogilvy Worldwide in New York City for the Medical Advertising Hall of Fame’s (MAHF) “View from the Top” event. Young professionals from the healthcare advertising industry were invited to hear first-hand from CEOs, presidents, and other management on what it takes to be a leader.
The two leading biopharmaceutical organizations made a bold public statement on FDA off-label policy that proposes new regulatory standard that provides a great starting point for the inevitable policy debates on how the FDA defines “false and misleading” in marketing.
To build brands in this most personal of industries, healthcare marketers must first make the human connection.
Understanding the nuances of your brand’s healthcare professional audience(s) can improve marketing strategies and make your media dollars work harder.
An ever-shifting sales landscape calls for a nimble, responsive sales approach – one often problematic for the behemoth infrastructures of many large pharmaceutical organizations and the experience level of emerging biotechnology firms. As a result, commercial services partners offer a stronger than ever value proposition to the industry.
As market researchers, we have spent a lot of time listening to what patients and caregivers want and do not want when it comes to pharmaceutical websites. From the very big to the very small, here is a list of suggestions from consumers on how to increase a pharmaceutical branded website’s potential.
At the end of June 2016, Omnicom Health Group announced the launch of DDB Health. The new organization combines the former AgencyRx, Flashpoint Medica, Synergy, and DDB Health Germany and DDB Health Paris into a single organization.
It’s no secret that marketing has grown in complexity in the last few decades, coupled with the rise in digital technologies. Unless you’ve been completely disconnected, you likely know that the newest phenomenon in this world is Pokémon Go, an app-based game that has single-handedly taken over the technological world.
One of the most critical questions marketers ask is, How are expectations changing? Those shifts in what earns time and attention have prompted us to evolve – even radically change – how we engage consumers. But what about physicians?