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Medicine Avenue: The other ingredient

It takes lots of fresh ingredients to cook up a successful marketing agency. Talent. Relationships. Courage. A positive culture. Strong, committed leadership. Mentorship. Strategic vision. A willingness to innovate. The ability to stay awake for 48 consecutive hours. And plenty more. One other ingredient, though, doesn’t often get the attention that we feel it should. It may in fact be just as critical as all the others to an agency’s long-term success, but by its nature can often sink into the background. Social responsibility.

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The ethics of creativity

Side effects may include generalized paragraph counting, occasional moral discomfort, reference anxiety, and recurring dreams of side effect reels on loop.

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Lilly CEO and president to retire

John C. Lechleiter, Ph.D., chairman, president and chief executive officer of Eli Lilly and Company, will retire as president and CEO and from the company effective Dec. 31, 2016.

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Successor at Grünenthal named

Grünenthal Group named Gabriel Baertschi to become the company’s new CEO as of Oct. 1, 2016.

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New CEO for Juniper Pharmaceuticals

Alicia Secor has been named president and CEO of Juniper Pharmaceuticals Inc., effective Aug. 1, 2016. Secor will also be appointed to the board of directors.

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ContextMedia:Health lands chief marketing officer

Dave Sheehan has joined ContextMedia:Health as chief marketing officer.

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People on the Move: Specialty Pharma/Biopharma

Grey Doyle is appointed CEO of Leading BioSciences Inc. Doyle, a long-standing member of Leading BioSciences’ executive management team and board of directors, previously served as chief operations officer and chief financial officer.

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People on the Move: Biotech

Glenn Nedwin, Ph.D., has become CEO, president, and member of the board of directors of Second Genome Inc.

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Patient outcomes: The next step in oncology

The latest innovation in oncology research is tying tumor biomarkers to specific treatments in order to improve patient outcomes. Med Ad News spoke with Gerald Messerschmidt, M.D., chief medical officer of Precision Oncology, to find out how the biomarker-treatment link will help get treatments to market, and to the right patients, faster.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

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