Data and AI scientists must strive to eliminate bias from anything that touches patient care.
Clinical trial recruitment is notoriously difficult. Finding, vetting, qualifying, and managing trial participants is time-consuming and expensive, with numerous obstacles hindering every step of the arduous process. From precise patient identification to compelling behavioral motivation, traditional approaches often fall short and cost pharma companies millions of dollars and months if not years of delays in drug development.
The World Health Organization defines health technology as “the application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives.” While that’s true, it’s a pretty broad statement. In an era when we’re seeing rapid technological shifts in the way people measure, monitor, and think about their health, it’s worth focusing any discussion of health technology to a few key areas that best highlight some of the more exciting – and challenging – aspects of health technology development at this point in 2021.
Med Ad News spoke with Kim Johnson, the new Global CEO of Ogilvy Health, about how she came to the position and how she expects the worldwide agency network will expand in the future.
Interpublic Group realigned FCB Health and McCann Health under a new global network, called IPG Health, and a unified senior management team.
Fingerpaint acquired Splice, a healthcare communications business based in Emeryville, California.
McCann Health New York announced the promotion of General Manager Matt Silve to the role of President. His promotion was announced during a period of tremendous growth and industry recognition for the agency, domestically and on the global stage, according to McCann Health New York.
Artistic craft is the secret ingredient to what healthcare marketing agencies do. Agencies don’t talk about it enough, and clients don’t talk about it enough either. But it’s the keystone on which everything else rests. No matter how great our ideas are, no matter how clever our messaging is, no matter how much customer insight we bring to the table, our campaigns live and sometimes die on how effectively they can draw in and inspire their audiences. And doing that takes craft.
Rare diseases are one of the most scientifically complex health challenges of our time. The hurdles are well-documented and immense, but the successes achieved should be a constant reminder of the need to work together to advance care.
TBWA mourns the passing of Jeffrey Williamson, a writer and creative director at TBWA\Chiat\Day New York and the TBWA\Health Collective. Williamson was tragically struck by a truck while riding his bike near Central Park on Tuesday, June 29th.