CrowdPharm, an independent full-service agency, entered a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior. True Media, a subsidiary of True Independent Holdings, is one of the fastest-growing integrated media strategy and communications agencies in North America.
Huntsworth, an international healthcare and communications group, acquired U.S.-based medical analytics consultancy MedEvoke.
Ashfield Health agencies discuss how pharma should reshape the patient experience. Insights were collected from Ashfield MedComms, Create NYC, MicroMass and Mind+Matter.
Fishawack Health, a leading global commercialization partner for the life sciences industry, acquired closerlook LLC, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing solutions.
AbelsonTaylor rebranded and launched a new creative campaign focused on the agency’s core value proposition: furthering the long-term success of client business interests.
CMI Media Group, a WPP company, and Compas, an NMSDC certified diverse supplier that is minority-owned and a part of CMI Media Group, announced executive leadership elevations to drive the next phase of rapid growth, transformation and opportunity for both.
Ashfield, part of UDG Healthcare plc, launched EmerGENE, a global end-to-end cell and gene therapy network approach that management says promises to support small and midsize biotechs with the commercialization of their discoveries.
Full-service health communications agency MicroMass unveiled Human Dynamics, which management says is “a game-changing approach to help pharmaceutical brands connect with patients and create a better experience.”
It’s already a cliché to say that COVID has transformed brand communications of any and every kind, and the communications between brands and HCPs at medical congresses are no exception. Healthcare Consultancy Group has been engaging with HCPs at virtual congresses for quite a while now – HCG recently celebrated 100 virtual congresses – and every one of them has been a learning experience, an exercise in building an understanding of what HCPs want, need, and expect in virtual environments. The most fundamental lesson HCG has learned along the way is that the shift from traditional brick and mortar congresses to virtual or hybrid congresses requires a great deal more than tweaking tactics or repurposing materials; anyone who wishes to engage with HCPs at a congress in the post-COVID era is going to have to completely rethink their entire strategy.
To understand how patients and HCPs make decisions, marketers must first understand cognitive bias.