With a distinguished career at industry powerhouses McCann and BGB, Tortora brings an exceptional level of expertise as an award-winning writer and Creative, having orchestrated groundbreaking campaigns for more than 20 Fortune 500 companies, particularly in the health and wellness sector.
In her 10 years at Avalere, Carpenter led the firm’s consulting, sales and operational teams through a period of substantial growth for the firm and significant changes in the healthcare landscape. She will join PhRMA as executive vice president of policy and research.
Industry veteran Jennifer Richman has been appointed executive vice president of client operations and will be responsible for helping amplify, grow, and scale the operations department as the agency continues its forward momentum, taking on more healthcare client work.
The agency will expand business development capabilities with advanced data-driven approaches and ‘return on imagination’.
21GRAMS is helping Moons, a company that sells period products, in its goal to make menstruation a more positive experience for menstruators by giving them a role in stem cell research.
Topics related to women’s health may not be comfortable for all, but these are our bodies, our realities, and our truths, therefore they need to be addressed.
Observations from ASCO 2023. As oncology becomes an ever more crowded category, marketers need to challenge themselves to do better.