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The Pulse of the Pharmaceutical Industry

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Healthcare Agency Roundtable 2015

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

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Special Feature — Beyond the Frontier

Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.

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Special Feature — Ad-Ventures in Marketing VIII

For the eighth year, Med Ad News has chosen three Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

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Pharmapalooza 8: A healthy dose of rock

Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).

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Marketing helps patients more than it raises prices

The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.

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Sales and Marketing: Rep access up … or down?

Getting face time with physicians might be getting easier – or it might not, according to two recent research reports on the state of play for pharma sales reps.

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Sales and Marketing: Facts & Figures

More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.

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Sales and Marketing: IMS projects narrowing use gap, slowing med spend growth over next five years

More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.

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Sales and Marketing: Drug costs top public priority list for healthcare: KFF

With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.

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Interactive and Digital Marketing: Where the customer is

Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.

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June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!


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