Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.
Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.
For the eighth year, Med Ad News has chosen three Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.
Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).
The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.
Getting face time with physicians might be getting easier – or it might not, according to two recent research reports on the state of play for pharma sales reps.
More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.
More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.
With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.
Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.