More than 60 percent of 13- to 34-year-old smartphone users in the United States are active on Snapchat and together view more than 2 billion videos a day.

Even experienced pharma marketers who may have years of developing marketing and communication strategies for hospitals and/or vertically integrated systems might not fully understand and appreciate the critical needs and differentiators of inpatient physicians. With the way this increasingly important channel has quickly evolved, driven by healthcare reform and the value-based reimbursement environment, how can they not only keep up but get out ahead of the needs and solutions this market requires? How will they learn what they need to know to position their products for success? The answer is by listening and partnering.

Intouch Solutions Promotes Four; New Senior VP at GA Communications Group

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer.

Modern physicians are expecting two-way relationships with brands.

Many a blog, article, and cover story has focused on the impact (current and future) of healthcare reform. But some interesting healthcare industry changes have been occurring simultaneously with, and are very much accelerated by, the impact of reform. One of these important market changes is the shift from traditional silos of key customer decision-making to a more blended approach to healthcare (and formulary) decision-making.

Fred Kinch launches healthcare advertising agency Industry veteran Fred Kinch launched a new healthcare communications agency in October. Kinch previously served as managing partner and executive creative director at New […]

Bayer has appointed Habib Dable as president of Bayer HealthCare Pharmaceuticals, the U.S.-based division of the global company’s pharma business. Dable reports to Philip Blake, who assumed the role of head of region Americas for Bayer HealthCare Pharmaceuticals and continues leading U.S. corporate functions as senior Bayer rep in the United States, a position he has held since 2012.

The digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding […]