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The Pulse of the Pharmaceutical Industry

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Healthcare Agency Roundtable 2016

Management from 2016 Manny Award winners and finalists weigh in on various industry topics presented to them by Med Ad News.

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Special Feature: Mobile in the hospital

As private practices close and the number of doctors joining rep-restricted hospital-based and integrated delivery networks of healthcare increases, pharma needs to look at the advantages of mobile marketing to “detail” these hospital-based professionals.

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Special Feature: Ad-Ventures in Marketing IX

For the ninth year, Med Ad News has chosen new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

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PoC3 Summit 2016

Over 150 industry members joined together at the 2016 PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms.

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PoC3 Roundtable 2016

On the heels of the 2016 PoC3 Summit, the Point of Care Communication Council asked a summarizing question of “The Experts.”

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John Kamp: Trump administration promises change for health marketing

Although virtually no one in the urban bubble where biopharmaceutical companies reside expected it to happen, Donald Trump won. So, now what?

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ContextMedia becomes largest healthcare decision platform with acquisition of AccentHealth

ContextMedia announced that it will acquire AccentHealth, which provides patient education at the point of care, in an all-cash purchase.

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CMI/Compas teases out physician media use trends in Media Vitals survey

HCP media trends during 2016 harmoniously blend around one theme: creating physician engagement, according to the “What Physicians Want” study from CMI/Compas Media Vitals.

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Why is pharma paying so much for CRM?

It’s baffling that the pharmaceutical industry pays so much more for mobile SaaS sales applications than other industries – especially when you consider that the exact same applications are being sold in developing markets for much less.

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Sales and Marketing: Facts & Figures

59 percent of Americans have been prescribed a medication in the past two years, according to a survey by Consumer Reports National Research Center.

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