Management from 2016 Manny Award winners and finalists weigh in on various industry topics presented to them by Med Ad News.

As private practices close and the number of doctors joining rep-restricted hospital-based and integrated delivery networks of healthcare increases, pharma needs to look at the advantages of mobile marketing to “detail” these hospital-based professionals.

For the ninth year, Med Ad News has chosen new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

Over 150 industry members joined together at the 2016 PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms.

On the heels of the 2016 PoC3 Summit, the Point of Care Communication Council asked a summarizing question of “The Experts.”

Although virtually no one in the urban bubble where biopharmaceutical companies reside expected it to happen, Donald Trump won. So, now what?

ContextMedia announced that it will acquire AccentHealth, which provides patient education at the point of care, in an all-cash purchase.

HCP media trends during 2016 harmoniously blend around one theme: creating physician engagement, according to the “What Physicians Want” study from CMI/Compas Media Vitals.

It’s baffling that the pharmaceutical industry pays so much more for mobile SaaS sales applications than other industries – especially when you consider that the exact same applications are being sold in developing markets for much less.

59 percent of Americans have been prescribed a medication in the past two years, according to a survey by Consumer Reports National Research Center.