“This drug will sell itself, based on the data…” I have heard this more than one time from more than one client. Sadly, for patients, this is rarely true.
If you were working in the marketing or advertising industries a few years ago, then there’s a pretty good chance you heard the term ‘big data’ get thrown around. If you were close to the technology end of the business you probably heard it more than once a day. It was easily the industry’s favorite buzz-word for at least two years, if not more.
Centron officially repositioned the company with a new vision, new offering and new leadership team. According to its management, the new vision allows Centron, an integrated healthcare communications agency based in New York with 12 years of industry success, to accelerate client performance and deliver industry-leading ideas and solutions in a changing healthcare environment.
GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as president. Foster-Storch reports to Lisa Stockman, president of inVentiv Health Communications.
Two Omnicom Health Group agencies will have new leadership as of January 1, 2018. Mario Muredda was named CEO of Harrison and Star, and Kristin Kantak will be CEO of Biolumina.
Upheaval in the economy, advances in precision medicine, the rise of novel therapies, and the financing of care including significant cost shifting to patients is giving rise to a new dynamic we call financial toxicity. Financial toxicity is an economic side effect that can actually impact outcomes whereby patients forego care or make trade-offs to finance treatment of one condition but not another.
We usually see Siri spelled in caps and lower case, as if she’s a real person with a very weird name, instead of an application on your phone. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface. If you require a more intimate relationship with the voice on your phone, take comfort that Siri also means “beautiful woman who leads you to victory” in Norwegian.
We all follow conventions. Coffee in the morning, ties on men, noun before verb (usually), ladies order first, pass on the left, no white after Labor Day. For better or worse, conventions form an invisible web around our actions and the way we think, even if we have no idea how those conventions began or what their original purpose or meaning was. We are so used to most of the conventions that guide our lives that we don’t actively think about them at all.
After years of tests and speculation about new character limits on Twitter, the platform formally announced that the famous 140-character limit is no more. Now, tweets can include up to 280 characters, doubling
GlaxoSmithKline plc named Hal Barron, M.D., as chief scientific officer and president of R&D.