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Special Feature — Agenda 2016: Bigger, better, faster, more

Or, why 2016 might look a little different than 2015 for pharmaceutical marketers.

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2015 U.S. trends in aggregate spend, disclosure, and transparency

What are key trends in the transparency compliance landscape? And, how are life sciences manufacturers tackling growing requirements

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2016 Annual Report: Top 10 Pipelines

The pharma industry’s R&D concentration has been shifting towards specialty therapy areas as research and development returns decline for some leaders.

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Special Feature — Sales-Force Effectiveness: The Sweet 16

Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.

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Medical Advertising Hall Of Fame 2016

The Medical Advertising Hall of Fame honored C. Marshall Paul and Scott Cotherman as 2016 inductees; Ken Begasse Sr. was the Lifetime Achievement Award recipient.

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The CHC is working for you

The CHC’s mission is to promote and protect the benefit, for society and individual patient care, of the free flow of healthcare information.

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Why reps are not using their digital sales aids … and how to inspire them to change

At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.

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In-the-moment research reveals hidden physician prescribing behaviors

Access to information at the moment of decision making is continuously altering the consumer decision pathway and the ubiquity of personal technology is accelerating these changes.

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Can you really manage your own information?

Ever had one of those revelatory moments when someone, or something, questions the logic behind your established, “tried and trusted” approach to performing a particular function or solving a certain set of problems – “Why are we still doing it this way?” – and the only honest answer you can think of is, “Because that’s how we’ve always done it?”

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A new Sandbox to play in

Former GA Communication Group changes name, teams up to expand operations

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2018 Focus: Top 50 Pharma, Company of the Year and more!

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