Are marketers just paying lip service to the idea that the patient is in charge when it comes to developing patient acquisition and support programs?
There is a fundamental disconnect between companies and consumers: Healthcare brands often fail to address patients’ emotional journeys.
In today’s world of healthcare advertising and marketing, should agencies do less telling and more listening? The answer is yes, according to new data on how well healthcare marketers think their agencies listen.
The right balance of data and insights creates a more satisfying monthly campaign report.