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The Pulse of the Pharmaceutical Industry

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Putting the Patient at the Center of Patient-Centric Support Programs

Are marketers just paying lip service to the idea that the patient is in charge when it comes to developing patient acquisition and support programs?

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Five Keys for How You Can Make Marketing All About the Patient

There is a fundamental disconnect between companies and consumers: Healthcare brands often fail to address patients’ emotional journeys.

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Agencies Should Tell Less, Listen More

In today’s world of healthcare advertising and marketing, should agencies do less telling and more listening? The answer is yes, according to new data on how well healthcare marketers think their agencies listen.

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Master the Yin and Yang of Rx Media Measurement in 4 Steps

The right balance of data and insights creates a more satisfying monthly campaign report.

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April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!


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