In the first of a two-part series, Veeva Systems discusses two strategies to speed development of commercial content and improve compliance in life sciences. Read how Shire increased its efficiency and effectiveness with digital asset management. In the June 2019 edition of Med Ad News, learn how Merck built off of its digital asset management foundation to implement a successful modular content strategy.
Three pharma philosophers discuss their industry’s most complex and controversial topic.
Evidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.
What if we could look inside the minds of HCPs to see what is happening there during industry events and interactions?
Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.