As healthcare companies increasingly target products towards tech-savvy consumers with the hope of impacting patient engagement and loyalty, they must also expertly navigate legal, compliance and regulatory guidelines for patient privacy.

The Medical Advertising Hall of Fame (MAHF) honored the association’s 2020 inductees at The Pierre Hotel in New York City.

Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.

Making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.