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The Pulse of the Pharmaceutical Industry

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The 2015 Manny Awards

The 26th annual Manny Awards took place on April 23rd, 2015, at Pier Sixty in New York City. About 500 industry folks attended the event, which included a cocktail reception, sit-down dinner, awards presentation and late-night cocktail hour. Eighteen awards were handed out during the evening to healthcare communications agencies achieving excellence in various categories. […]

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All for one at Centron

HealthSTAR Communications, Centron’s parent company, has unified the ad agency and the medical education, public relations, and market access groups under one brand. The entities are now known as Centron Advertising, Centron Medical Education, Centron Public Relations and Centron Market Access. “We’re really formalizing our long-standing commitment to provide our clients with best-in-class integrated marketing […]

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Product launch made to work

By Angelo Campano, senior consultant, Marketing Analytics & Consulting, Ogilvy Healthworld, part of Ogilvy CommonHealth Worldwide Introducing a new product into the highly diluted pharmaceutical market is no easy feat. Our industry spares no time for coming up short of flawless, where the barriers to entry are a notorious brick wall for the inexperienced and […]

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People On The Move

GW appoints president of North America, relocates CEO to U.S. Julian Gangolli has become president, North America, for GW Pharmaceuticals plc. The company is additionally relocating CEO Justin Gover to the United States. Before joining GW Pharmaceuticals, Gangolli was, from 2004 until April 2015, president of the North American Pharmaceutical division of Allergan Inc. He […]

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The 2015 HBA Woman of the Year (WOTY) event

The Healthcare Businesswomen’s Association hosted its annual Woman of the Year (WOTY) event in front of a crowd of about 2,500 people at the New York Hilton Midtown on Thursday, May 14. Denice Torres, JD, MBA, president of J&J’s McNeil Consumer Healthcare, was honored as the 2015 Healthcare Businesswomen’s Association Woman of the Year. The […]

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PatientsLikeMe, Biogen, study MS with Fitbit

The patient network PatientsLikeMe and Biogen recently announced results of a novel study showing how people living with multiple sclerosis can use wearable activity tracking devices to collect and share their mobility data, which could potentially provide relevant information to their clinicians and to other MS patients. The study was designed to assess the feasibility […]

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UnitedHealthcare to cover virtual physician visits

The insurer UnitedHealthcare is expanding coverage options for virtual physician visits, giving people enrolled in self-funded employer health plans secure online access to a physician via mobile phone, tablet, or computer 24 hours a day. A network of care providers offering video-based virtual visits will enable UnitedHealthcare plan participants to choose from in-network virtual care […]

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EMR usage up; impact an open question

A recent survey by Accenture found that most U.S. doctors are more proficient using electronic medical records than they were two years ago, but fewer believe that EMR has improved treatment decisions, reduced medical errors or improved health outcomes. The U.S. findings, part of a six-country survey of more than 2,600 physicians, including roughly 600 […]

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(e-)Conversations with my doctor

How ambient technologies will reshape the health care marketplace By Kim Bishop, VP of client services at Intouch Solutions Do you remember what consumer technology looked like 10 years ago? Here’s a quick refresher. Apple had just sold 200 million songs through iTunes, and would sell more than 20 million iPods in the following year. […]

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Sales and Marketing: Facts & Figures

While development of personalized medicines has grown since the human genome was first sequenced in 2001, biopharmaceutical sponsors face a number of hurdles that are impeding more rapid market uptake, according to a recently completed study by the Tufts Center for the Study of Drug Development. Fourteen years after the human genome was initially sequenced, […]

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