How to determine the right strategy for mature brands By Tim Arendt, Fahti Khosrow-Shahi, and Seb Morisot Tim Arendt is VP, Fahti Khosrow-Shahi is managing director, and Seb Morisot is […]

Practical options for emerging specialty pharma By Gerry Melillo, president of commercial services at PDI. The life sciences industry has undeniably entered a new environment for product launches. Not only […]

The growth of communities such as Inspire and PatientsLikeMe, coupled with FDA’s recent guidance on social media in pharma, point to how patients will increasingly merit pharma’s attention. When the […]

The impact of Viagra’s most recent DTC campaign has brand managers talking about the “humanity” of their communications.   It is sometimes easy to forget that the audience at the […]

by Jeff Greene, New Solutions Factory  (@Jeff_Greene) When you get to work with lots of different agencies, as I do, you bear witness to larger patterns unfolding in the industry. […]