After years of intensive and expensive brand building, when a drug hits the patent wall, its equity evaporates overnight. Over the last few years, loss of exclusivity (LOE) has slashed the market share of the most well-known drugs in a matter of months.
The convergence of health and wellness and digital technology has become tremendously significant in the last few years, most notably through the widespread permeation of wearable technology in daily life. And it continues to grow. A myriad of products are now available for monitoring physical activity and lifestyle parameters, and continuing improvements in their biometric sophistication provides users with previously unimaginable amounts of personal data at their fingertips.
Katerina Steele has become associate director of business development and analysis at AbelsonTaylor. Steele was previously manager of new business development. Joshua McCasland was chosen as senior VP, executive creative director, at Giant Creative Strategy. McCasland was VP, group creative director, copy, at Giant.
Frank X. Powers and Lorna Weir have teamed up to form a new venture – Elevate Healthcare Marketing. The reason why, these executives explain in their launch press release, is “Because they believe that truly helping clients raise the value of their offerings in the dynamic world of healthcare now demands a different type of collaboration.”
Parent Omnicom Health Group has solidified the leadership team for TBWA\WorldHealth, the new agency created by the combination of Corbett and LLNS. The leadership team comprises senior executive talent from Corbett and LLNS and reports to Sharon Callahan, CEO of TBWA\WorldHealth, and Robin Shapiro, group president, North America.
S&H Group agency Sudler New York has reorganized, “with the goal of ensuring the highest level of focus in three core areas – Ideas, Clients, and People,” executives say. John Marchese has been named managing director of Sudler New York to lead promotional efforts and ensuring a greater level of cohesion across account services, creative, and operations.
At 2015’s New York Comic Con, Area 23 teamed up with Be The Match to launch The Hero Gene Lab, an effort to expand the number of people registered to […]
Med Ad News held the 2016 Manny Awards in April, which featured a new category – Best POC (Point of Care) Campaign. Christine Franklin, executive director, The Point of Care Communication Council (PoC3), had the opportunity to talk with JUICE Pharma Marketing’s Justin Rubin, senior VP, group creative director, and Robert Palmer, executive VP, managing director, and understand more about the work they are doing.
Ogilvy CommonHealth Worldwide, the health behavior change specialists of Ogilvy & Mather and a WPP company, has launched the Ogilvy CommonHealth Marketing Cloud platform. The first of its kind, data-driven offering is anticipated to help marketers better understand, reach and engage with physicians on an individual level while sharing news of its newly formed partnership with Medikly, which is a leading provider of physician engagement solutions.
Amit D. Munshi became president, CEO and interim principal financial officer of Arena Pharmaceuticals Inc. effective May 11. Munshi joined Arena’s board of directors following the company’s June 2016 annual stockholders’ meeting.
