Kenneth S. Parks has become chief financial officer for Mylan N.V. According to executives, Parks joins Mylan with more than 30 years of corporate finance experience, including responsibilities across financial planning, accounting, investor relations, treasury, tax and information technology.

Astellas has made a series of new hires and appointments in its International Business, clinical, ethics and legal, and corporate departments. Rodrigo Fernandez has been made executive director, International Business, with responsibility for managing Astellas’ business in Latin America outside of Brazil.

Eisai has made three key appointments for its oncology and neurology business groups. Avinash Desai, M.D., has been made VP, Americas Oncology Medical Affairs for the Oncology Business Group (OBG) at Eisai Inc., the U.S. pharmaceutical subsidiary of Eisai Co. Ltd. Beyhan Zaim was appointed VP Commercial Development & Alzheimer’s Disease Global Lead, Neurology Business Group. Paul Hawthorne is now senior VP, U.S. Commercial, Neurology Business Group.

Fredrik Wiklund has been made chief operating officer of Bioniz Therapeutics Inc.

More than two thirds of adults with uncontrolled asthma in the United States mistakenly believe that their condition is under control, according to the results of a survey released in May by GlaxoSmithKline. The survey results, researchers say, may suggest uncontrolled patients feel a false sense of confidence in managing their condition that may be driving recurring symptoms, and doctor, emergency room and urgent care visits.

The point of care health information services company ContextMedia:Health has announced the launch of its New Patient Start (NPS) Program, a new model that aims to change the way point-of-care programs are purchased and evaluated by pharmaceutical companies. ContextMedia:Health’s New Patient Start Program, company executives say, offers the ability for its brand partners to purchase marketing outcomes at no risk, and at a favorable ROI.

Roche’s Jennifer Cook is the Healthcare Businesswomen’s Association’s 2016 WOTY.

Med Ad News announces the winners for the 2016 Manny Awards, celebrating the best in healthcare advertising.

While every medical case is unique, payers and providers are attempting to standardize treatment since unnecessary variation is a major source of growing costs.

Much has been written about the impact of digital media on the life sciences industry. However, an area less discussed is how to maximize that impact globally, and in particular how to organize for success.