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The Pulse of the Pharmaceutical Industry

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Special Feature: A new age of payer access

Manufacturers and their communications agencies see great opportunities in a new draft guidance from FDA, but the fear of warning letters still shadows the industry.

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The Big Squeeze: Mitigating Demand and Intensifying Margin Pressures

Market pressures have continued to threaten pharmaceutical brand revenue while increasing costs. The convergence of these two forces has challenged pharmaceutical manufacturers to improve margin with new and ever-evolving strategies. Only a combination of sophisticated managed markets expertise and real-world analysis can empower brands to maximize profitability in today’s challenging climate.

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2017 Annual Report: State Of The Bio Industry

R&D success and M&A activity loom as large swing factors for the bio sector in 2017 with the regulatory arena potentially at its most amenable for years.

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Biotech/Biopharma Companies: Financial Snapshot

This chart shows the 2016 and 2015 revenue and R&D figures for some of the world’s leading biotech and biopharma companies.

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DTC Special Feature: TV or not TV

Television as a marketing medium seems so, well, 1950s these days. Given the ubiquity of digital and mobile devices and the tracking and targeting opportunities they present, not to mention the lesser cost attached, blasting TV spots out to whomever might be watching could strike the uninformed as old-fashioned. But pharma’s top brand managers clearly don’t think so.

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DTC Special Feature: A view of the future

Med Ad News asked industry experts what they thought DTC communications might look like in five years. This is what they told us.

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Top brands by DTC spend in 2016 (per Nielsen, excludes digital)

A listing of the top prescription brands by 2016 DTC spend according to Nielsen data.

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Top brands by DTC spend in 2016 (per Kantar Media)

A listing of the top prescription brands by DTC spend in 2016 according to Kantar Media data.

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Top companies by total DTC spend in 2016 (per Nielsen, excludes digital)

A listing of the top companies by total DTC spend in 2016 according to Nielsen data.

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Top brands by DTC television spend in 2016 (per iSpot.tv)

A listing of the top brands by DTC television spend in 2016 according to iSpot.tv data.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2018 Focus: Top 50 Pharma, Company of the Year and more!

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