Apple, Microsoft, Amazon, and Google/Alphabet are the first companies to reach market capitalization of over a trillion dollars, with no end in sight for continued exponential growth across the technology sector. At the core of their jaw-dropping success is a revolution in the customer experience, triggered by digital and empowered through data-driven personalization.
Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency.
Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.
Honeycomb Health is a nonprofit created to help people with rare diseases securely store, manage, and share comprehensive health information. By leveraging innovative technologies and inspired market solutions, Honeycomb unites patients, family members and healthcare providers in rare disease management.
One of the more cynical attacks on our industry goes something like this: “Taxpayers fund medical research through research grants, so they should get the benefits of any discoveries, not the greedy pharma companies.” I’m sure you’ve heard it. Politicians and pundits of all stripes love to reinforce the idea that pharma is gorging at the public trough – that all we do is gobble up federal grants as seed money for our outrageously priced nostrums.
According to Jon Bigelow, Executive Director of the Coalition for Healthcare Communication, the beginning of the Biden administration has had a largely positive impact on the biopharma industry, notably marked by an effort to “stick to the science”; a fairly efficient roll-out of COVID-19 vaccines that allows reopening of schools and many aspects of normal daily life; and expansion of Affordable Care Act (ACA) coverage. But behind the scenes, pressure continues to build surrounding high prescription drug costs and changes in tax policy.
Med Ad News honored the leading agencies/networks and creative work in the healthcare communications arena on April 22 via the virtual Manny Awards. For the 32nd edition of the event, Manny Awards were virtually presented to healthcare agencies and networks achieving excellence across 29 categories. The 2021 Virtual Manny Awards can be viewed on demand for free at https://portal.xyvid.com/mannyawards2021
Celebrated virtually this year, the Healthcare Businesswomen’s Association’s (HBA) Woman of the Year event was able to welcome an infinite amount of ticket holders to the industry awards gala. And more than 7,000 registrants from 21 countries took advantage of the opportunity making this celebration a milestone – the largest ever for the annual event.
GSW named Andrew Schirmer as president, GSW-NY. Management says Schirmer will lead the agency’s New York office and drive strategic results for GSW’s vast roster of domestic and global healthcare clients.
In its 20th anniversary year, Snow Companies strengthened the leadership team with the promotion of Blake Shewey to president of the agency. Brenda Snow remains at the helm of the company as CEO.