Klick Health hired 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero to become the agency’s ‘Maker’ – a role that was specially created around his desire to return to creating campaigns and products that positively impact people’s health. Romero, who was Chief Creative Officer at The Bloc, wants to bring his patient experience as someone who has diabetes into his work. Romero and Klick Health Chief Creative Officer Rich Levy talked to Med Ad News about what brought Romero to Klick and the launch of The Workshop, a Klick team of “Makers, Concepters, Noodlers and Doodlers” that will be experimenting with new ideas for creative healthcare advertising.

Underscoring an investment in the growth, development and engagement of their talent, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the launch of University Learning Services, a dedicated team that will benefit the agency’s ability to scale and create even more dynamic career pathing.

Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.

The Bloc, which for over 20 years has redefined what a health creative agency can do, recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc’s award-winning creative into unique digital experiences for highly targeted audiences.

Healthcare media planning powerhouse CMI Media Group, a WPP company, launched an Inclusive Media Center of Excellence to be a catalyst for change, strategically driving investment in underserved audiences, providing equitable coverage and access to information to support their healthcare journeys. The inclusive media COE is dedicated to healthcare.  

Award-winning health communications agency Evoke KYNE announced the appointment of Maureen Byrne to President. Byrne assumed global leadership responsibilities from David Kyne including management of the agency’s client portfolio, Executive Leadership Team and more than 175 employees across geographies.

Some rare blood disorders are a life-threatening emergency that require urgent action, but for some healthcare professionals (HCPs) it’s hard to recognize and treat a disease you rarely see or experience. McCann Health New Jersey, an IPG Health company, helped develop, design and support the launch of “FROM VERY RARE TO VERY REAL.” The virtual reality (VR) experience helps HCPs look beyond data and diagnostic algorithms, and instead actually feel like they are at the center of a real emergency.

imre put a stake in the ground to be a leading data-driven marketing agency by naming Matthew Zogby as Chief Data Officer. Zogby’s hire coincides with the addition of Christopher Lang as Head of Data Science, as the pair sets out how to redefine what data means to the agency and how data shows up for client partners.

Andrea Hartman has joined IPG Health’s growth accelerator agency SOLVE(D) as EVP, Media Strategy and Activation, boosting the media leadership bench of the multifaceted solutions partner. In this role, Hartman is leading a multifaceted media department of 90+ team members across a portfolio of accounts, further elevating the already industry-leading agency.

Healthcare marketers spend more than $6.5 billion each year and depend on ad performance reporting to ensure the relevancy and effectiveness of their campaigns. Yet most patients feel like the ads they see are not relevant to them, in part because many in the industry continue to use measurement methods that delay necessary optimizations by weeks or months. DeepIntent Senior Vice President John Mangano analyzes how delayed measurement is costing healthcare marketers.