The company announced that its experimental therapy in combination with Keytruda to treat a type of lung cancer in previously treated patients did not meet the main goal in a mid-stage study.
It’s a question commercial leaders are undoubtedly starting to ponder as the technology advances and its applications in the industry come into clearer view.
Now more than ever patients are having a major impact on healthcare marketing. To shift illness perceptions, raise awareness, and promote self-advocacy, more patients are creating their own health-related content on social media and other digital platforms.
A review of the latest leadership moves in the pharma industry.
Predictions from Pamela Tenaerts, M.D., chief scientific officer and Alison Holland, executive GM of customer value, Medable.
The troubled Indian pharma company received its second FDA warning letter in months, which this time cited quality control and data integrity lapses at its manufacturing facility in Gujarat, India.
How influencer marketing has evolved and how wellness and pharmaceutical brands can harness influencers in their 2024 marketing plans.
The convergence of AI with pharma marketing can lead to more efficient campaigns, better customer relations, and a deeper understanding of market trends and behaviors. As relates to AI in the biopharma industry, Jay Appel, chief digital and growth officer at The Bloc talks about what has him most excited.
It’s been a banner couple of years for Spectrum Science and CrowdPharm, and the time was simply right for the agencies to take the next transformative step.
The acquisition solidifies Spectrum’s growing work in promotional engagement and advertising, and formally establishes Spectrum’s strategic advertising and consulting pillar, leveraging CrowdPharm’s disruptive delivery model to help clients meet today’s marketing challenges with more impact and efficiency.
