1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.
Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency.
Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners of the 2021 Manny Awards, celebrating the best in the healthcare communications industry. The 32nd anniversary of the black-tie gala event was held virtually last night with more than 1,000 viewers. Manny Award were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.
Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 32nd Annual Manny Awards, recognizing the best in healthcare advertising and communications. The 2021 Manny Awards ceremony will be held virtually on Thursday, April 22. Klick Health CEO Lori Grant is being honored as the 2021 Industry Person of the Year.
Laura Mizrahi is one of the few truly ambidextrous people in the healthcare communications industry. Yes, she can literally write, eat, play tennis, bat, and throw with both hands. But equally rare is her ability to create compelling campaigns that drive growth for both the HCP and DTC sides of our business. At FCB Health Laura leads teams focused on Women’s Health, Rare Disease, Gastroenterology, Oncology, Neurology and Dermatology.
The 32nd Annual Manny Awards, to be held virtually on April 22, 2021, features nearly 30 award categories. Sixteen creative award categories were voted on by leading creative talent throughout the healthcare communications industry via an online forum, with three finalists selected in each category. To help determine the winners, a second level of voting conducted by a carefully vetted jury of industry experts is being conducted by a select judging panel. The “MedAdvocate” jury, which is gathering virtually on March 18, consists of unbiased representatives who analyze the outstanding components of each finalist creative award campaign as part of an inspiring dialogue.
A seasoned Executive Creative Director with more than 16 years of experience in healthcare advertising, Mike Bonilla has worked on everything from PSAs, to high science brands, to patient initiatives across a wide range of therapeutic areas, including mental health, women’s health, GI health, respiratory, neurology and oncology. Continuously learning about new disease states and the unmet needs of both patients and HCPs keeps Mike on his toes. Over the last two years, Mike has led multiple campaign launches.
Simply put, Eric Delnicki designs communications that get noticed and have impact. His facility for delivering complex information in accessible, understandable visible executions has driven his success in a wide range of communication fields, especially healthcare. He has developed materials for every phase of the product life-cycle, from pre-launch market conditioning and disease awareness through complete launch suites, label expansions, patient retention, and sales training.
Michael Austin knows that an advertising agency will save the world one day (soon). That’s because creativity is the only muscle that outmaneuvers the tyranny of the day. And doing that advances the way people experience the world. He has taken advantage of exercising creative license for 20 years as an award-winning creative writer/director and has now honed that muscle as a creative business leader. Today he works across Syneos Health Communications to embolden creative thinking and execution across advertising and PR.