Klick launched the healthcare ad agency’s annual holiday video.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Independent, full-service agency Sandbox announced the hiring of Nick Rambke and Tracy Draksler Brown as SVPs of client services.
Fingerpaint is bolstering growth in the full-service marketing agency’s Conshohocken, Pennsylvania, office after adding 20 team members to that location since September. The hiring spree arrived on the heels of several key account wins for the agency’s Pennsylvania branch that opened its doors in Conshohocken during 2014.
VIVO Agency, a healthcare marketing agency specializing in health technology, announced the opening of a new San Diego office.
The New York Festivals Global Awards announced the 2018 award winners. FCB Health Network was in the spotlight, earning the prestigious title of Global Healthcare Network of the Year for the second year running.
REALITYRx Communication announced that Scott Greisler joined the agency in the role of SVP, Management Supervisor.
Proprietary Research Panel Gives Health Tech Marketers Rapid Access to C-Suite Executives for First-Hand Decision Making Insights PHILADELPHIA, Nov. 14, 2018 /PRNewswire/ — VIVO Agency, the healthcare marketing agency specializing in health technology (health tech) has announced the launch of STATInsights, a proprietary online subscription-based C-suite advisory panel. STATInsights is the first-of-its-kind to […]
It began with Massachusetts Institute of Technology (MIT) “hackathons” and a billion-dollar inspiration.
The Medical Advertising Hall of Fame’s (MAHF) 2019 inductees are Carol DiSanto, trailblazer and former president of Cline, Davis & Mann, and Charlene Prounis, renowned entrepreneur co-founder of Flashpoint Medica and Accel Healthcare.
FCB Health Network chief commercial officer Michael Guarino announced the launch of Solve(d), a new offering that enhances the evidence-based planning and execution of clients’ healthcare marketing strategies and tactics.