Voice search (such as Apple Siri) and voice assistants (such as Amazon ECHO “Alexa”) are on the rise, and it’s been predicted that by the end of 2020, 50% of interactions with technology will be via “conversations” with them.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Angelina Sciolla joined Benchworks as Executive Creative Director to lead the company’s creative team and help build on the agency’s creative offerings.
FCB Health Continues Global Expansion with New Frankfurt Office and Network Ambassadors Stationed in Amsterdam and Zurich
FCB Health Europe President Joerg Hempelmann announced the launch of FCB Health Frankfurt, along with Network ambassadors stationed in Amsterdam and Zurich.
SCOUT and Rare Expertise Form Joint Venture to Help Identify and Treat People With Rare Diseases More Quickly and Accurately
SCOUT, a leading healthcare marketing agency focused on orphan drugs and specialty pharmaceuticals, formed a joint venture with Rare Expertise, a company with proprietary data-driven tools for identifying and activating people with rare disorders.
FCB New York, in partnership with the Food and Drug Administration, announced that the agency launched the newest evolution of “The Real Cost” youth tobacco prevention campaign.
Health Strategies Group Announces Anita Burrell as Vice President and Practice Lead for Global Market Access
HEALTH STRATEGIES GROUP ANNOUNCES ANITA BURRELL AS VICE PRESIDENT AND PRACTICE LEAD FOR GLOBAL MARKET ACCESS Yardley, PA, September 17 – Health Strategies Group, the leader in market access intelligence and research for pharmaceutical and biotech professionals for over 20 years, has announced the expansion of its global market access team with the […]
Jon Bigelow was named Executive Director of the Coalition for Healthcare Communication, succeeding John Kamp, who will continue his association with the Coalition as Washington Counsel.
SFC Group, a woman-owned, full-service, integrated communications agency, launched to serve the global pharmaceutical, life sciences, diagnostics and biotech industries.
Johnston recognized for professional and philanthropic contributions Chestertown, MD, September 11, 2018 – Benchworks is pleased to announce that Melissa Johnston, president, is among the winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards honor CEOs and executives who are making a positive impact on their companies and […]
Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.
CEO and President of FCB Health Network Dana Maiman announced the launch of AREA 23 ON HUDSON, a realigned offering that combines Hudson Global’s renowned medical communication expertise with Area 23’s comprehensive agency-of-record services and unrivaled creativity.
WPP announced the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect.
Fingerpaint – a full-service marketing agency with offices in Arizona, Pennsylvania, New York, and Ohio – added Rachel Schmidt to its account service team. Schmidt is based in the agency’s Conshohocken, Pa., office.
WPP will name the company’s former digital boss Mark Read as its new chief executive, a city source told Reuters.
Ogilvy CommonHealth Worldwide announced the promotions of Raymond Johnson, Laura Kohler, and Beth Lebowitz all from VP, management supervisors, to SVP, management supervisors, within the organization’s NJ-based market access team.
FCB Health Network, the 2018 Cannes Lions “Healthcare Network of the Year,” announced the launch of FCB Health Brasil.
Evoke Group changed its structure to become Evoke. Med Ad News spoke with CEO Reid Connolly about some of the thinking behind the change and what it means for the agency’s clients.
Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.
FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.
Evoke Group created a new singular global agency brand – Evoke – comprising the complementary agencies and services within the group.