Ad Header

PharmaLive

Slogan

The Pulse of the Pharmaceutical Industry

  • Filter By Category

  • Filter By Author

Page 1 of 3012345...102030...Last »

The Voice Revolution in Healthcare

Voice search (such as Apple Siri) and voice assistants (such as Amazon ECHO “Alexa”) are on the rise, and it’s been predicted that by the end of 2020, 50% of interactions with technology will be via “conversations” with them.

Read More »

Benchworks Hires Sciolla as Executive Creative Director

Angelina Sciolla joined Benchworks as Executive Creative Director to lead the company’s creative team and help build on the agency’s creative offerings.

Read More »

FCB Health Continues Global Expansion with New Frankfurt Office and Network Ambassadors Stationed in Amsterdam and Zurich

FCB Health Europe President Joerg Hempelmann announced the launch of FCB Health Frankfurt, along with Network ambassadors stationed in Amsterdam and Zurich.

Read More »

SCOUT and Rare Expertise Form Joint Venture to Help Identify and Treat People With Rare Diseases More Quickly and Accurately

SCOUT, a leading healthcare marketing agency focused on orphan drugs and specialty pharmaceuticals, formed a joint venture with Rare Expertise, a company with proprietary data-driven tools for identifying and activating people with rare disorders.

Read More »

FDA and FCB Launch First National Youth Vaping Education Campaign

FCB New York, in partnership with the Food and Drug Administration, announced that the agency launched the newest evolution of “The Real Cost” youth tobacco prevention campaign.

Read More »

Health Strategies Group Announces Anita Burrell as Vice President and Practice Lead for Global Market Access

  HEALTH STRATEGIES GROUP ANNOUNCES ANITA BURRELL AS VICE PRESIDENT AND PRACTICE LEAD FOR GLOBAL MARKET ACCESS   Yardley, PA, September 17 – Health Strategies Group, the leader in market access intelligence and research for pharmaceutical and biotech professionals for over 20 years, has announced the expansion of its global market access team with the […]

Read More »

Jon Bigelow Takes Helm at Coalition for Healthcare Communication, Succeeds John Kamp

Jon Bigelow was named Executive Director of the Coalition for Healthcare Communication, succeeding John Kamp, who will continue his association with the Coalition as Washington Counsel.

Read More »

Healthcare Agency SFC Group Launches

SFC Group, a woman-owned, full-service, integrated communications agency, launched to serve the global pharmaceutical, life sciences, diagnostics and biotech industries.

Read More »

Benchworks President Melissa Johnston to Receive Mid-Atlantic Women’s Leadership Award

  Johnston recognized for professional and philanthropic contributions   Chestertown, MD, September 11, 2018 – Benchworks is pleased to announce that Melissa Johnston, president, is among the winners of the 2018 Mid-Atlantic Women’s Leadership Awards. Sponsored by CEO Report, the awards honor CEOs and executives who are making a positive impact on their companies and […]

Read More »

Drug pricing transparency, DTC, and a look at the looming challenges

Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.

Read More »

FCB Health Network Launches AREA 23 ON HUDSON

CEO and President of FCB Health Network Dana Maiman announced the launch of AREA 23 ON HUDSON, a realigned offering that combines Hudson Global’s renowned medical communication expertise with Area 23’s comprehensive agency-of-record services and unrivaled creativity.

Read More »

WPP Appoints Mark Read as Chief Executive Officer

WPP announced the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect.

Read More »

Fingerpaint Adds to Account Service Team

Fingerpaint – a full-service marketing agency with offices in Arizona, Pennsylvania, New York, and Ohio – added Rachel Schmidt to its account service team. Schmidt is based in the agency’s Conshohocken, Pa., office.

Read More »

WPP set to name internal favorite Mark Read as new CEO: source

WPP will name the company’s former digital boss Mark Read as its new chief executive, a city source told Reuters.

Read More »

Ogilvy CommonHealth Worldwide’s Payer Community Flourishes with Three Executive Level Promotions

Ogilvy CommonHealth Worldwide announced the promotions of Raymond Johnson, Laura Kohler, and Beth Lebowitz all from VP, management supervisors, to SVP, management supervisors, within the organization’s NJ-based market access team.

Read More »

FCB Health Network Launches Its First-Ever Latin American Offering in Brazil

FCB Health Network, the 2018 Cannes Lions “Healthcare Network of the Year,” announced the launch of FCB Health Brasil.

Read More »

Marking a Convergence: A Q&A with Evoke’s Reid Connolly

Evoke Group changed its structure to become Evoke. Med Ad News spoke with CEO Reid Connolly about some of the thinking behind the change and what it means for the agency’s clients.

Read More »

Doctors Are People Too: A Q&A with precisioneffect’s Pam Caputo

Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.

Read More »

FCB Health Network Launches Creative Production Agency Studio Rx Productions

FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.

Read More »

Evoke Group Unveils New Identity, Vision

Evoke Group created a new singular global agency brand – Evoke – comprising the complementary agencies and services within the group.

Read More »

Page 1 of 3012345...102030...Last »

Ad Right Top

MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2018 Focus: Top 200 Meds, Year After Launch, VR/AR and more!

Subscribe

Ad Right Bottom