EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, and UpScriptHealth, a leading telehealth and virtual prescribing platform serving life sciences companies, announced a strategic partnership to create a direct-to-patient platform that will transform the patient experience to help accelerate access to therapies worldwide.

In the year of its 20th anniversary, Snow Companies is significantly strengthening the full-service agency’s leadership team with the promotion of Blake Shewey to President. Brenda Snow remains at the helm of the company as CEO.

Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.

Omnicom Health Group acquired Snow Companies, a full-service patient engagement agency that focuses on DTP communications, marketing, education, and patient-research initiatives.