Influencer Marketing Archives

“What Elon Musk’s Twitter Takeover Could Mean for Advertisers”

Acquisitions, Advertisements, Business, Chatbots, Elon Musk, Healthcare Communications Agencies, Influencer Marketing, Marketing & Advertising, Social media, Speech, Twitter

Elon Musk struck a deal to buy Twitter for $44 billion. Although a somewhat unconventional character, sleeping at the Tesla headquarters and eschewing wealthy materialism, make no mistake that Musk’s successful track record in business shows how significant Twitter may become under his leadership. While no one knows for sure what will be, Casey Ross – Social Media Strategy Director at FCB Health New York – looks at some of the issues Musk has publicly called out, and their potential implications for advertisers.

April 29, 2022/by Andrew Humphreys

Havas Media Group (HMG) and MedSurvey Unveil New Health Research Study Identifying Prescribing Influences Beyond MD

Doctors, Drugs, HCPs, Healthcare Communications Agencies, Influencer Marketing, Market Research, Marketing & Advertising, Nurses, Patients, Studies, Therapeutics

On the heels of the Point of Care Marketing Association’s 2022 Industry Summit and in partnership with leading medical market research company MedSurvey, Havas Media Group (HMG) revealed findings from a new research study examining the matrix of influence surrounding prescribing drugs for patients. The findings identify who beyond MDs exerts influence over prescribing decisions, as well as the concerns, behaviors, trigger moments, and media habits of these influencers.

April 5, 2022/by Andrew Humphreys

POCN and HealthSTAR Communications Partner to Offer NPs and PAs Peer-to-Peer Educational Series Across the U.S.

Healthcare Communications Networks, Influencer Marketing, Life Sciences, Marketing & Advertising, Nurses, Pharma, Physicians

POCN, the largest Nurse Practitioner (NP) and Physician Associate (PA) network in the United States, and HealthSTAR Communications, an integrated omni-channel agency network uniquely positioned to deliver cutting-edge proprietary technology and capabilities to healthcare professionals and patients, partnered to bring POCN’s best-in-class Live Local peer-to-peer educational series focused on NPs and PAs.

November 11, 2021/by Andrew Humphreys

Influencers, Ivermectin, and the Informational Divide: Pharma’s Big Opportunity to Grow a More Sustainable Attention Economy

Antiparasitics, Consumer Brands, Facebook, Healthcare Marketers, Healthcare Marketing, Influencer Marketing, Ivermectin, Marketing & Advertising, Twitter, White House

As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.

October 4, 2021/by Andrew Humphreys

Swoop Introduces New Products to Redefine Physician Engagement Beyond Typical 1:1 National Provider Identifier Targeting and Revolutionize Heath Care Provider Marketing

Artificial Intelligence, Business, Digital, HCPs, Hospitals, Influencer Marketing, Marketing & Advertising, Physician Engagement, Real-world data, Return On Investment (ROI)

Swoop, a leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies.

September 1, 2021/by Andrew Humphreys

Healthline Media Partners with Healthcare Influencer Nitika Chopra to Present Chronicon

Business, Doctors, Influencer Marketing, OB/GYN, Psoriatic Arthritis (psA)

Almost no health topic was off limits at Chronicon, a first-of-its kind day-long event that brought together today’s most impactful health influencers specializing in chronic health conditions for an open forum to address the needs of those living with chronic conditions and their support communities.

October 29, 2019/by Administrator

Keeping it Kompliant with the Kardashians: Influencer Marketing & Pharma

Brands, Influencer Marketing, Instagram, Marketing & Advertising, Social media

Influencer marketing done right can make a big splash.

May 15, 2017/by Administrator