Coegi’s Brittney Monroe looks at how Covid-19 and the shift towards telehealth services have affected marketing strategies for pharmaceutical companies.

How EMRs will – and won’t – change the brand conversation By Gabriel Cangiano, Director, HCP & Payer Strategies, Intouch Solutions [email protected]   If electronic medical records didn’t already exist, they’d probably crop up in the fevered dreams of overworked brand managers. After a long day of struggling to communicate with more and more reticent […]