Founded in 1975 as Griffiti, today’s Griff/SMC Medical Marketing Communications is celebrating its 47th anniversary as the oldest advertising agency in Boulder County, Colorado.

Doceree Founder and CEO Harshit Jain, MD, discusses how pharma brands can raise the ROI of digital marketing campaigns.

Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.

Pharmaceutical companies are no strangers to digital technology, either in the science that creates their products or in the business of bringing them to the people who prescribe them. As the use of digital-first experiences intensifies and the pharmaceutical industry is forced to evolve, companies will need to lean on their data and technologies in their engagement efforts to deliver elevated human experiences.

Fingerpaint’s Ed Mitzen wrote a book about factoring empathy into ad agency culture. The new publication is titled “More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance.” Med Ad News chatted with him about the reasons for writing the book and what he hopes clients, as well as managers in other industries, can learn from how things are done at the agency.

W2O made three strategic acquisitions in October/November 2019 to expand the company’s capabilities. Now part of W2O are Arcus Medica;; and Radius Digital Science.

The collaboration will utilize EVERSANA’s integrated suite of outsourced services to commercialize and distribute Evoke Pharma Inc.’s Gimoti in the United States.

W2O – a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector – acquired Arcus Medica, a recognized leader in medical and scientific communications.