Relevate Health solidified the healthcare marketing agency’s position as a market leader in healthcare professional (HCP) omnichannel engagement with the acquisition of Dallas-based ConneXion360. With this acquisition, Relevate Health now provides its omnichannel solutions and agency services to more than 185 brands from 90 pharmaceutical, biotech, and medical device manufacturers, as well as 24 hospital systems.

MyAdvice, a leading provider of software-based marketing solutions for medical, dental and law practices, announced the addition of new functionality to its industry-leading Catalyst website.

Honeycomb Health is a nonprofit created to help people with rare diseases securely store, manage, and share comprehensive health information. By leveraging innovative technologies and inspired market solutions, Honeycomb unites patients, family members and healthcare providers in rare disease management.

Med Ad News spoke with Nick Bartolomeo and Bryan O’Malley about their new roles at Fingerpaint and the creation of the SHIFT Performance™ Center of Excellence, the capabilities of SHIFT’s AI, the launch of Actionable Intelligence Engine™, and how they think SHIFT will be able to help clients in a proven, science-driven way.

FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.

Data foundation Acxiom announced a definitive agreement to sell its Acxiom Marketing Solutions business to Interpublic Group for $2.3 billion in cash.