Med Ad News spoke with Nick Bartolomeo and Bryan O’Malley about their new roles at Fingerpaint and the creation of the SHIFT Performance™ Center of Excellence, the capabilities of SHIFT’s AI, the launch of Actionable Intelligence Engine™, and how they think SHIFT will be able to help clients in a proven, science-driven way.

FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.

Data foundation Acxiom announced a definitive agreement to sell its Acxiom Marketing Solutions business to Interpublic Group for $2.3 billion in cash.