Data-driven marketing products and services communications firm Relevate Health Group announced the completion of a strategic combination with Arteric, a digital marketing agency known for its proprietary machine learning (ML) driven multichannel digital marketing.
Patient communications are no longer fit for purpose, and although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.
Ogilvy Health announced that Andrew Thorn joined the agency as EVP, Head of Planning.
COVID-19 has accelerated opportunities for independent agencies even further while holding companies are struggling to make up for lost revenue across their portfolios in 2020.
Life sciences and healthcare tech executive Patrick Flavin joined the business development team at closerlook inc. with plans to help accelerate growth of the digital-marketing agency.
McCann Health announced the promotion of Sandra Carey to Global President, Expert Audiences.
The membership of the Medical Advertising Hall of Fame (MAHF) elected its 2021 inductees: Maris Schilling, associate creative director at Kallir Phillips Ross and co-founder of Reagent; Risa Bernstein, co-founder and leader of Accel Healthcare and Flashpoint Medica; and Ronald Souza, president/COO of Rolf Werner Rosenthal and CEO of Ogilvy & Mather’s medical division.
As part of a continued explosive growth plan, direct-to-patient engagement company Health Monitor Network announced the hiring of David Paragamian as President.
FCB New York and FDA’s Center for Tobacco Products announced the launch of the next installment of “Little Lungs,” an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking.
Publicis Health named Kara Dugan as President of the full-service creative agency Razorfish Health.