Ashfield Event Experiences, part of Inizio Engage XD, has teamed up with the IPCAA (International Pharmaceutical Congress Advisory Association) to address how healthcare provider (HCP) behaviors and attitudes towards medical congresses and conventions have been impacted by the return of in-person events.
Pappas leads a team of dedicated innovation strategists who support forward-thinking tactics to keep clients on the bleeding edge in this evolving landscape.
2023 was a year of many ups and downs. Pharmaceutical advertising is now the number two advertising category in the United States, but with that, the need for brands to stand out has never been greater.
Driven to transform and unify commercialisation services for pharmaceutical brands entering or expanding into Europe, EVERSANA, a leading provider of commercialisation services to the life sciences industry, has united seven leading organizations to form the Global Alliance for Pharma Solutions (GAPS).
The Purpose Group, a healthcare-focused group of ad agencies, continues to lead with purpose, bringing holiday cheer in the form of a book series to the 100,000+ kids in the US who are forced to spend the holidays in the hospital.
Klick Health will be giving away $1 million dollars in 2024 to Klicksters for their brilliant AI ideas.
In addition to the commentary you’ll find in the Roundtable – from important issues in 2024 to representation in health care to AI (of course) to influencers, and much more – here are additional themes we heard from both agency folks as well as other industry subject matter experts about the year ahead.
Part I: From patient access issues to significant cost cutting to the Inflation Reduction Act, there are a host of challenges that the industry is up against in 2024. Our experts weigh in.
Part II: Agencies are striving to make inclusion and representation a priority at their organizations as well as when working with clients.
Part III: A look at how artificial intelligence is affecting innovation in marketing and promotion, and working with clients.
