HCB Health, one of the leading independent healthcare communications agencies in the United States, announced the creation of three internal business units to best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth.
Benchworks Inc. announced the formation of BW Health Group, an integrated healthcare company led by Tom McDonnell.
W2O – an innovative, analytics-driven, digital-first marketing and communications firm – announced an extension and expansion to the $50,000 three-year commitment to the Future Leaders in Healthcare Fellowship Program that it offers in collaboration with The LAGRANT Foundation. LAGRANT is an organization focused on increasing the number of ethnic minorities in the fields of advertising, communications, marketing and digital.
Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.
Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?
The white paper from moddern marketing provides five core principles to help ASC owners and investors understand marketing and healthcare consumers. NEW YORK (PRWEB) February 11, 2019 moddern […]
FCB Health Network president and CEO Dana Maiman announced that Mardene Miller joined the award-winning network as co-managing director of the full-service HCP, DTP and DTC agency Neon.
FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.
FCB Health Network president and CEO Dana Maiman announced that Chris Seda joined the award-winning network as senior vice president and director of product design.
Evidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.
