The W2O network announced that Angela Gillespie has been named President of W2O wcg.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
Sandbox announced the opening of the independent, full-service agency’s new office space in Kansas City, Mo., uniting its two local locations under one roof.
LevLane has been named agency of record for Ilera Healthcare, Pennsylvania’s premier medical cultivator, processor and dispenser
GSW, a Syneos Health company, named Marc Lineveldt as Executive Creative Director. Lineveldt will lead agency-wide initiatives that drive strategic creativity for GSW Columbus’s deep roster of domestic and global healthcare clients.
Ogilvy CommonHealth Worldwide announced the appointment of Andrew Schirmer to the role of chief executive officer, Ogilvy CommonHealth (OCH) North America.
For the 3rd year, three agencies – AbelsonTaylor, HCB Health, and Juice Pharma Worldwide – hosted an “Innovation in Healthcare” event at SXSW that featured the MIT Hacking Medicine team.
Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.
Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.
When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.
