Matt Lewis Inizio Medical

Inizio Medical calls for urgent action to adopt AI in all aspects of healthcare communication 

Inizio Medical’s Global Chief Artificial and Augmented Intelligence Officer, Matt Lewis has co-authored two joint statements with widely respected industry bodies the Healthcare Communications Association (HCA) and the International Society for Medical Publication Professionals (ISMPP), which vividly illustrate the importance of AI in reshaping the sector. The statements highlight the transformative role AI is having in medical communications and the need for businesses to integrate AI into their communication practices with immediate effect.

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AstraZeneca, Calquence

AstraZeneca Oncology’s first DTC commercial helps patients focus on what they love

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The campaign, “You Can Focus on the Things You’re Loving,” empowers patients by arming them with the information they need to understand the treatment options for chronic lymphocytic leukemia so they can focus on the activities that they enjoy.

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Dinakaren Balasubramanian, Dr. Reddy's Laboratories

Specialty generic drugs and biosimilars fuel Dr. Reddy’s Laboratories growth prospects

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An interview with Dinakaran Balasubramanian, head commercial strategy & insights, biologics, Dr. Reddy’s Laboratories.

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IPG Health

IPG Health launches industry’s first clinical trial diversity offering

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New multi-disciplinary offering addresses industry need for more inclusive clinical trials and product development.

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Susan Perlbachs, EVERSANA

Could AI-generated key opinion leader videos become the norm? Market research says, Yes.

In the age of artificial intelligence (AI), the boundaries of communication and information dissemination are expanding exponentially. Key opinion leader (KOL) videos are no exception. The ability to create lifelike avatars to deliver content in a way that’s nearly indistinguishable from human presence is not only here, but it’s here to stay.

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CMI Media Group

CMI Media Group hires Danielle Koffer as executive vice president, group client director

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Koffer has deep experience in strategic brand development to consumer audiences, including healthcare, retail and CPG. This highly valuable experience will bolster CMI Media Group’s patient/consumer offerings with a complement to their healthcare provider offerings. Her strategic vision will help the company continue to deliver on excellence in meaningful connections with key audiences for their healthcare clients. 

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Propel Health Communications

Propel Health merges Centron and Fusion Medical Communications, launching Propel Health Communications

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Centron and Fusion Medical Communications are uniting under one agency as Propel Health Communications.

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Medical Advertising Hall of Fame, MAHF

The Medical Advertising Hall of Fame announces its 2024 inductees

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David Chapman and Steven Michaelson will be honored by the organization at its annual awards dinner, set for February 4, 2024 in New York City.

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Sherri Shepherd, FreeStyle, Abbott

Abbott’s diabetes awareness campaign drives dialogue about patient access and affordable technology

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The company’s new campaign, “Countdown at a Crossroads” featuring TV host Sherri Shepherd, shines a spotlight on how CGM technology can help people living with diabetes improve health outcomes and have a better quality of life.

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The Bloc

The Bloc’s new partnership strengthens global commitment to health communication excellence

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In the latest stride of its strategic growth plan, The Bloc has announced a formal partnership with Impact Communication Partners, Inc., and its sister agency, BioMedCom Partners, Inc. Impact, an esteemed privately-owned medical communications firm based in Connecticut, boasts a legacy of over 40 years in the US medical communications market.

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