Ad Header

PharmaLive

Slogan

The Pulse of the Pharmaceutical Industry

  • Filter By Category

  • Filter By Author

McCann Health Promotes Connie Lo to President of McCann Health Greater China

Healthcare communications network McCann Health announced the promotion of Connie Lo to President, McCann Health Greater China, effective immediately.

Read More »

AbelsonTaylor Promotes IT Pro Amer Ghafari to Director of Information Technology

Chicago, June 14, 2018 – To strengthen its overall information security posture and disaster recovery strategies, AbelsonTaylor, the world’s largest independent medical advertising agency, has promoted Amer Ghafari to director of information technology. He reports to Keith Stenlund, EVP, chief financial officer. Amer, who joined AbelsonTaylor in 2013, was previously associate director of information technology. Over the past […]

Read More »

Industry Veteran Marci Piasecki Joins Evoke Health

Marci Piasecki, an industry veteran with more than 30 years of healthcare advertising experience, joined Evoke Health as a member of the agency’s executive leadership team.

Read More »

Fingerpaint Closes On Purchase Of 395 Broadway

Fingerpaint, an independent, full-service, nationwide marketing agency, closed on the previously announced purchase of its office space at 395 Broadway in downtown Saratoga Springs, NY, from Myron M. Hunt Inc.

Read More »

Intouch Solutions Announces Promotion of Five Kansas City Employees

Privately held marketing agency Intouch Solutions announced the promotion of five employees in its Kansas City office.

Read More »

Bill Major Joins Greater Than One as Director of Operational Excellence

Greater Than One announced that William T. Major joined the agency’s senior leadership team as Director of Operational Excellence.

Read More »

Consumer/Patient Experience Special Feature: Saving lives isn’t enough anymore

Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.

Read More »

DTC Special Feature: Which color is it?

A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.

Read More »

Has Trump been good for medical marketing?

While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.

Read More »

Outlook good: A peek into the healthcare agency crystal ball

Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?

Read More »

Ad Right Top

MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

Subscribe

Ad Right Bottom