McCann Health, the most awarded global professional and consumer health communications network, is creating a new global consultancy called ‘Consulting at McCann Health.’
NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team […]
Carling Communications Inc. announced that Sherri Wilkins has been named the agency’s Chief Creative Officer.
A roundtable of experts discuss what is the single most imperative thing marketers understand about the unique measurability and data-driven targeting that is possible within point of care.
New name designed to be further expression of agency vision; Ashley Schofield joins as Co-founder, Creative Lead.
Intouch Solutions has launched INSIGHT Media Marketplace, a new in-house advertising trading desk built specifically for the life sciences industry.
Bringing its brand name to life, Fingerpaint – a marketing innovation agency as well as founding partner and sponsor of Cannes Lions Health – unveiled the first-ever Virtual Reality (VR) Fingerpaint Studio at the Cannes Lions Health Festival. Fingerpaint also launched the agency’s new Hands-On Brands movement in Cannes.
Last year, when I left Cannes Lions Health, I wondered when the technology explosion would truly begin to trickle down into the hands of the average patient in the waiting room. I left the 2016 festival feeling the same way.
There is no place more social than Cannes. (Just spend an evening at The Gutter Bar.) And, yet, when it comes to creative ideas using social media, social didn’t really show up on the pharma shortlist this year.
It’s tough times on Medicine Avenue. But, by aiming to achieve one simple, straightforward metric, I’d argue we could turn every one of those challenges around. That metric is winning a Cannes Lion.
