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Agenda 2019 Special Feature: Hungry AIs

Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?

Workplace Gender Parity Advocates Named for Top Healthcare Industry Awards

The Healthcare Businesswomen’s Association (HBA) announced the 2019 Woman of the Year, Honorable Mentor and STAR award honorees.

Ad-ventures in Marketing XI

For the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

Mobile Marketing Special Feature Part 1: Growing voice for mobile

Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.

Mobile Marketing Special Feature Part 2: Getting pharma into new mobile tech

Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.

Mobile Marketing Special Feature Part 3: Still a case for apps

In the initial excitement over the possibilities of mobile marketing, pharma rushed to create its own apps. And then these apps languished.

AR/VR Special Feature 2018: The agency perspective

Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.

Lions Health 2018 Takeaways

Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.

Consumer/Patient Experience Special Feature: Saving lives isn’t enough anymore

Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.

DTC Special Feature: Which color is it?

A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.

Has Trump been good for medical marketing?

While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.

Outlook good: A peek into the healthcare agency crystal ball

Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?

2018 Annual Report: Healthcare Communications Agencies Overview – A Year Of Steady Successes

2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.

Med Ad News Honors Healthcare Communications Excellence At The 2018 Manny Awards

Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.

Med Ad News 2018 Industry Person of the Year: Sharon Callahan

On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.

Agenda 2018 Special Feature: The song remains the same

The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.

Agenda 2018: Choose your own adventure

Med Ad News asked its sources what are some of the key industry trends for 2018.

Agenda 2018: The AMAZON-IFICATION of health is here

It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …

Agenda 2018: PwC Health Research Institute’s top health industry issues of 2018

According to the consultants at PwC, the top health industry issues of 2018 will be …

Medical Advertising Hall of Fame 2018

Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.

Beacon Healthcare Communications introduced a new logo as the privately held specialty pharmaceutical advertising agency prepares to celebrate 20 years as an agency.

Study links opioid epidemic to painkiller marketing

Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from overdoses.

Fingerpaint Adds to Account Service Team

Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York, Ohio and New Jersey, added Megan Davis to its account service team in Saratoga Springs, N.Y.

Hundreds of FDA staff return to work amid shutdown: Commissioner

About 400 U.S. Food and Drug Administration staffers returned to their posts from furlough, including some food inspectors and support professionals, Commissioner Scott Gottlieb said in a tweet.

Audacity Health LLC Opens East Coast Office in the Heart of Boston Biotech Hub

Audacity Health LLC, a premier brand strategy and activation agency for health and life sciences, announced the grand opening of a new Boston office location.

Greater Than One Launches New Identity as the Health and Wellness Imagination Agency

Kieran Walsh, President of Greater Than One, announced a new vision and repositioning of the company as the Health & Wellness Imagination Agency.

AbelsonTaylor Launches ICONS.HEALTH

What do Microsoft, Aetna, Twitter, IBM, Ogilvy Consulting, Biogen and dozens of healthcare startups have in common? All appear in discussions about issues at the nexus of healthcare and technology in Icons.Health, a new video series produced by AbelsonTaylor.

Fingerpaint added industry superstar Colleen Carter to lead the health and wellness agency’s marketing and business development efforts.

U.S. health-care industry spends $30 billion a year on marketing

Spending on health-care advertising in the United States almost doubled over the past two decades as companies compete for their share of the world’s largest healthcare market, a U.S. study suggests.