REALITYRx Communication Hires New SVP, Management Supervisor
REALITYRx Communication announced that Scott Greisler joined the agency in the role of SVP, Management Supervisor.
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Mobile Marketing Special Feature: Growing voice for mobile
Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.
Mobile Marketing Special Feature: Getting pharma into new mobile tech
Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.
Mobile Marketing Special Feature: Still a case for apps
In the initial excitement over the possibilities of mobile marketing, pharma rushed to create its own apps. And then these apps languished.
AR/VR Special Feature 2018: The agency perspective
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health 2018 Takeaways
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Consumer/Patient Experience Special Feature: Saving lives isn’t enough anymore
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
DTC Special Feature: Which color is it?
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
Has Trump been good for medical marketing?
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Outlook good: A peek into the healthcare agency crystal ball
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2018 Annual Report: Healthcare Communications Agencies Overview – A Year Of Steady Successes
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News Honors Healthcare Communications Excellence At The 2018 Manny Awards
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
Med Ad News 2018 Industry Person of the Year: Sharon Callahan
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
Agenda 2018 Special Feature: The song remains the same
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Agenda 2018: Choose your own adventure
Med Ad News asked its sources what are some of the key industry trends for 2018.
Agenda 2018: The AMAZON-IFICATION of health is here
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
Agenda 2018: PwC Health Research Institute’s top health industry issues of 2018
According to the consultants at PwC, the top health industry issues of 2018 will be …
Medical Advertising Hall of Fame 2018
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
VIVO Agency Launches STATInsights, the First Online C-Suite Advisory Panel Devoted to Health Tech
Proprietary Research Panel Gives Health Tech Marketers Rapid Access to C-Suite Executives for First-Hand Decision Making Insights PHILADELPHIA, Nov. 14, 2018 /PRNewswire/ — VIVO Agency, the healthcare marketing agency specializing in health technology (health tech) has announced the launch of STATInsights, a proprietary online subscription-based C-suite advisory panel. STATInsights is the first-of-its-kind to […]
Icons.Health is coaxing bright ideas out of health care industry thought leaders
It began with Massachusetts Institute of Technology (MIT) “hackathons” and a billion-dollar inspiration.
MAHF names DiSanto and Prounis as 2019 inductees
The Medical Advertising Hall of Fame’s (MAHF) 2019 inductees are Carol DiSanto, trailblazer and former president of Cline, Davis & Mann, and Charlene Prounis, renowned entrepreneur co-founder of Flashpoint Medica and Accel Healthcare.
FCB Health Network Launches New Offering: Solve(d)
FCB Health Network chief commercial officer Michael Guarino announced the launch of Solve(d), a new offering that enhances the evidence-based planning and execution of clients’ healthcare marketing strategies and tactics.
Ogilvy CommonHealth Worldwide’s Johanna Skilling honored as a 2018 Agency Vanguard Award Winner
Ogilvy CommonHealth Worldwide announced that Johanna Skilling, head of planning in the US, was honored as one of the elite 2018 Agency Vanguard Award recipients by DTC Perspectives.
FCB Chicago hires Cherie Davies as SVP, Group Creative Director
Cherie Davies joined FCB Chicago as SVP, Group Creative Director.
Publicis Media awarded GlaxoSmithKline’s global media account
GlaxoSmithKline awarded the company’s $1.7 billion global media work to Publicis Media after a competitive review
A Simple Checklist and a Little Yellow Box Transform Surgeries from Life-Threatening to Life-Saving Procedures Around the World
International non-profit organization Lifebox, in partnership with healthcare advertising agency precisioneffect, will launch the “Deadliest Conditions” campaign as the American College of Surgeons holds the 2018 Clinical Congress in Boston starting October 21st.
Johnson & Johnson Vision Launches Worldwide Campaign to #SpotlightSight in Honor of World Sight Day
Johnson & Johnson Vision, a broad-based global leader in eye health, launched a worldwide campaign to #spotlightsight in honor of World Sight Day on October 11, 2018.
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October 2018 Focus: Top 50 Pharma, Company of the Year and more!