IPG Health Medical Communications’ industry-leading early career training program, Fuel (Future Experts and Leaders), has received an Award for delivering sustainable training to new recruits in the healthcare communications sector. The Princess Royal Training Awards recognize organizations that demonstrate exceptional commitment to learning and development.
Predictions from Pamela Tenaerts, M.D., chief scientific officer and Alison Holland, executive GM of customer value, Medable.
Returning to The Bloc after previously serving from 2003 to 2018, culminating in her role as Chief Creative Officer of the New York office, Stephanie Berman brings a remarkable track record of leadership and innovation. Her recent tenures at Hill Holliday Health and McCann Health New York, distinguished by her teams earning ‘Agency of the Year’ honors at prestigious forums like Clio Health, London International Awards, and The One Show, underscore her exceptional abilities as a creative leader.
The new appointment strengthens the agency’s executive leadership team.
Inspired by tools like ChatGPT, this innovative solution transforms the way healthcare marketers access and interpret data. As the latest addition to the suite of AI-powered tools on the platform, Insights empowers healthcare marketers with a game-changing approach to analytics, making it easier than ever to unravel crucial business insights from your marketing campaigns.
How influencer marketing has evolved and how wellness and pharmaceutical brands can harness influencers in their 2024 marketing plans.
The new generative-AI powered offering comes just months after the organizations came together to determine novel ways to leverage AI to solve complex challenges facing life sciences.
The convergence of AI with pharma marketing can lead to more efficient campaigns, better customer relations, and a deeper understanding of market trends and behaviors. As relates to AI in the biopharma industry, Jay Appel, chief digital and growth officer at The Bloc talks about what has him most excited.
It’s been a banner couple of years for Spectrum Science and CrowdPharm, and the time was simply right for the agencies to take the next transformative step.
The suite of capabilities combines deep market and patient insights, launch strategy expertise, and rigorous cross-functional execution to ensure relentless alignment throughout the product launch process.