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W2O Announces Investment from New Mountain Capital; Partnership Focused on Making the World a Healthier Place through Marketing Communications

W2O announced a partnership with New Mountain Capital to accelerate continued growth and scale of the company to meet the evolving needs of its clients to most effectively and efficiently communicate with and influence their key stakeholders in an increasingly digital and mobile world.

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Thrive or die in the omnichannel era

Norm Phillips, EVP and Chief Marketing Officer with BioPharm Communications, explains the challenges and opportunities for pharma and describes advantages they have compared to those in the consumer marketing world, such as identifiable influencers, customer-level data and access/reimbursement insights.

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EVERSANA acquires Alamo Pharma Services and BexR Logistix Telesales

  EVERSANA™ acquires Alamo Pharma Services and BexR Logistix Telesales to add robust field solutions into growing life science commercial services platform   CHICAGO, May 28, 2019 /PRNewswire/ — EVERSANA,™ the leading independent provider of commercial services to the life science industry, today announced the acquisition of Alamo Pharma Services®, Inc. and BexR Logistix®, LLC Telesales […]

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Future of Agencies

To date, there has been a void in the healthcare industry and there is a need for agencies to become more efficient and cost-effective to reflect these new challenges.

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Evoke Acquires Specialty Health Communications Agency KYNE

Evoke, part of Huntsworth plc, announced the acquisition of specialty health communications agency KYNE.

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Nearly half of Juul’s Twitter followers are too young to buy e-cigarettes: study

Almost half of the people who followed Juul Labs Inc on Twitter were not old enough to legally purchase e-cigarettes in the United States, according a published study.

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Evoke PR & Influence Bolsters Leadership Team with Appointment of Barbara Box to EVP, Strategy & Business Engagement

Supports Evoke PR &Influence Growth and Expansion NEW YORK, NY – May 15, 2019 – Evoke PR & Influence, the global award-winning public relations and influencer engagement division of Evoke, today announces the appointment of Barbara Box to the position of executive vice president, Strategy and Business Engagement. Box will lead a New York offering […]

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Award-Winning Workplace Uses Complex Algorithms to Create Personalized Company Yearbooks for Every Employee

Klick Inc., a six-time-and-counting 2019 Best Workplace award recipient, is rewriting the book on employee engagement.

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The BlocPartners Announces Partnership with Open Health

The BlocPartners – the leading global network of independent health creative and medical communications agencies – announced its newest partner, OPEN Health Patient & Brand Communications (PBC), a top-ranking UK independent agency.

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Tap Native Releases “Priority Targeting” for Digital Healthcare Marketers

Tap Native, the Web’s leading health focused native ad platform and traffic exchange, announced the release of its Priority Targeting system allowing healthcare marketers to display native and content style advertising contextually within condition specific content and websites as well as to specific genders.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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