Pharmaceutical companies are no strangers to digital technology, either in the science that creates their products or in the business of bringing them to the people who prescribe them. As the use of digital-first experiences intensifies and the pharmaceutical industry is forced to evolve, companies will need to lean on their data and technologies in their engagement efforts to deliver elevated human experiences.
McCann Health Global CEO John Cahill was recognized as the 2020 Industry Person of the Year at the Med Ad News 2020 Virtual Manny Awards on June 18th. Under John Cahill’s leadership, McCann Health has emerged as one of the world’s leading professional and consumer health communications networks, continuing last year to take major strides worldwide in its three core pillars of creativity, science, and strategy.
UCB’s Mamta Chhabra was recognized as the 2020 Marketer on the Rise at the Med Ad News 2020 Virtual Manny Awards on June 18th. Whether launching new products or award-winning DTC campaigns, Mamta has a proven record of success in driving brand growth.
Full-service health and wellness agency Fingerpaint is forming Photo 51, a new consultancy focused solely on gene and cell therapies.
Moon Rabbit, an independent advertising and marketing agency, announced that Arvid Lithander joined the firm as Managing Partner and Executive Creative Director.
Concentric Health Experience has created the first podcast in a regular series known as “No Citations” that is is focused on the shifting healthcare marketing space.
Greater Than One’s Christa Toole analyzes how healthcare marketers are adjusting to the current health crisis in a variety of ways.
Full-service health and wellness marketing agency Fingerpaint added 23 paid college interns to their employee roster on June 8, and they are operating the entire program through a virtual experience.
Intouch Seven, a full-service, creative healthcare marketing agency serving the pharmaceutical industry, announced the recent promotion of Vicky Cory to Senior Vice President, Client Services.
How a global healthcare network built around independent agencies and affiliations can beat the Holding Companies at their own game