The theory and practice of overturning marketing conventions.
Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.
Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.
In the initial excitement over the possibilities of mobile marketing, pharma rushed to create its own apps. And then these apps languished.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
The membership of the Medical Advertising Hall of Fame elected Robert Leverte as its 2018 inductee. Leverte’s career included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies.
The healthcare advertising industry’s next generation of leaders, guided by those who have already made it to the top, gathered at the Medical Advertising Hall of Fame’s View From The Top event.
Inception Companies Hires Agency Titan Matt Giegerich to Serve as New CEO for its Two Lead Businesses
The Inception Companies announced the appointment of Matt Giegerich, longtime CEO of WPP’s Ogilvy CommonHealth, to serve as CEO for Inception’s two largest business units.
Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology
We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.
Integrated healthcare communications agency Centron has officially repositioned the company with a new vision, new offering, and new leadership team.
Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.
Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.
Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.
PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.