A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News revealed the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
Health creative agency The Bloc added industry leader Ane Jones to its management team.
As our world has evolved to become more digital, many of the companies behind some of your favorite websites such as Facebook, Google, Twitter and others capture and store highly sensitive information about your online behavior.
The irony of marketing in 2018 is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital, channels, human brains remain stubbornly analog.
FCB Health continues its ongoing commitment to “Blood Equality” – a pro bono advocacy and awareness campaign in partnership with the Gay Men’s Health Crisis – through the launch of “Blood Flags.”
W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced that Keri P. Mattox was named Global Lead, Integrated Corporate Communications for W2O pure, to strategically expand the firm’s C-suite crisis communications and investor relations offering.
CrowdPharm, the premier healthcare marketing solution, announced the addition of talent from Algeria and Bali to its network.
LevLane has been named an agency of record for the launch of a new wellness testing product from Genomind.