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HealthSpark 2018

For the 3rd year, three agencies – AbelsonTaylor, HCB Health, and Juice Pharma Worldwide – hosted an “Innovation in Healthcare” event at SXSW that featured the MIT Hacking Medicine team.

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The Value Wave: How Pharma Marketers Can Catch It

Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.

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Med Ad News Announces Finalists for the 2018 Manny Awards and Names Sharon Callahan, CEO of TBWA\WorldHealth, as Industry Person of the Year

Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.

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Green Room Communications Celebrates 10-Year Anniversary; Relocates Growing Business to Parsippany, New Jersey

  PARSIPPANY, N.J., March 20, 2018 /PRNewswire/ — Green Room Communications, a healthcare communications agency focused on public relations, corporate communications, creative design, media strategy and advocacy relations, celebrates its 10-year anniversary this year. In commemoration of this milestone, the company has also announced its relocation to a new address, 1719 Route 10 East, Suite 318, […]

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Fingerpaint Hires Industry Rockstar to Lead Conshohocken Creative Team

Fingerpaint, an independent, full-service marketing agency, hired seasoned executive Scott Watson to lead the creative team in its thriving Conshohocken, Pennsylvania office.

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3 Ways Event Marketing Betters Your Healthcare Brand

When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.

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McCann Health Promotes Briana Ferrigno to President McCann Global Health

NEW YORK (March 8, 2018) — McCann Health, winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, today announced the promotion of Briana Ferrigno, to President, McCann Global Health. McCann Global Health (MGH) is a specialist agency of McCann Health dedicated to […]

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FCB Health Launches New Offering

BX: Brand Experience Design Group is a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.

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DiD Certified by the WBENC as a Women-Owned Business Enterprise

DiD, an advertising agency specializing in healthcare marketing, announced national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council.

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DMD Discusses Successful Marketing Campaigns

Behind every successful email marketing campaign stand fundamental building blocks to ensure reaching the right audiences. Top marketing execs dissect the anatomy of an effective campaign.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2019 Focus: Healthcare agency & network profiles, industry overview & awards, and more!

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