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Disruption, Explained

The theory and practice of overturning marketing conventions.

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Medical Advertising Hall of Fame names Robert Leverte 2018 Inductee

The membership of the Medical Advertising Hall of Fame elected Robert Leverte as its 2018 inductee. Leverte’s career included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies.

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MAHF Hosts View From The Top 2017

The healthcare advertising industry’s next generation of leaders, guided by those who have already made it to the top, gathered at the Medical Advertising Hall of Fame’s View From The Top event.

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Inception Companies Hires Agency Titan Matt Giegerich to Serve as New CEO for its Two Lead Businesses

The Inception Companies announced the appointment of Matt Giegerich, longtime CEO of WPP’s Ogilvy CommonHealth, to serve as CEO for Inception’s two largest business units.

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Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology

We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.

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Centron Repositions with New Executive Team

Integrated healthcare communications agency Centron has officially repositioned the company with a new vision, new offering, and new leadership team.

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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2018 Focus: Top 50 Pharma, Company of the Year and more!

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