Drugmakers challenging a Biden administration program requiring them to negotiate with Medicare over the prices of selected costly drugs may not have a clear legal precedent on their side, but there are signs they could get a friendly hearing from the U.S. Supreme Court, legal experts said.
Maximizing marketing ROI without pigeonholing dollars and audiences.
EVERSANA ORCHESTRATE™ transcends the limitations of traditional omnichannel solutions by activating EVERSANA’s full commercialization services, including global agency network solutions, patient support services and field deployment teams, including promotional, medical, and market access solutions.
Wearable Health Solutions Inc. announced inclusion to Next Realm AI research lab to explore development of healthcare IoT solutions utilizing data analytics and artificial intelligence (AI).
Let’s think of this Barbie phenomenon as a catalyst to put women’s health and well-being at the forefront. How can we, as pharma marketers, keep the momentum going?
Customer engagement is instrumental in providing insights on products or services to pharmaceutical decision-makers so they can cater to diverse patient needs. It can also help raise and address current challenges, aiding the move towards patient-centric approaches and improving customer satisfaction.
iCliniq, a leading global provider of healthcare resources with operations in the U.S., U.K., UAE, India, Singapore and Germany, has rolled out an expanded version of iCliniq Engage; its suite of contextual advertising engagement solutions for pharmaceutical and medical advertisers.
Ashfield Event Experiences (AEE), US, part of Inizio Engage XD, has announced that Katie Coleman has been promoted to Head of AEE, US.
The strategic addition to the team reflects Onyx Health’s commitment to setting the stage for a transformative period in the medical education market, and further strengthening their foothold in the healthcare industry.
Evoke’s audience intelligence offering is an omnichannel-ready, future-proofed solution that utilizes data with unmatched precision and provides critical insights on patients, caregivers, healthcare professionals, and payors.
